Technical CRM Campaign Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Technical CRM Campaign Manager executing campaigns in Salesforce Marketing Cloud. Focused on automation, segmenting, and integrating complex data for marketing effectiveness.
Responsibilities:
- Technische Umsetzung und Steuerung von CRM-Kampagnen in Tools wie Salesforce Marketing Cloud, Braze oder vergleichbaren ESPs
- Aufbau und Automatisierung von Workflows, Journeys und Trigger-Kampagnen
- Segmentierung von Zielgruppen und Pflege von Datenmodellen (z. B. Data Extensions in SFMC)
- Integration und Anbindung von Datenquellen (API, SQL, ETL-Prozesse)
- Erstellung und Pflege von dynamischen Templates (HTML, AMPscript, Liquid etc.)
- Testing, QA und Monitoring von Kampagnen (inkl. Reporting & Troubleshooting)
- Enge Zusammenarbeit mit Data, Kreation und Projektmanagement zur Umsetzung ganzheitlicher CRM-Projekte
Requirements:
- 3+ Jahre Erfahrung in der Arbeit mit gängigen ESPs, idealerweise Salesforce Marketing Cloud, Braze oder ähnlichen Plattformen
- Technisches Verständnis in den Bereichen Datenstrukturen, Segmentierung und Schnittstellen
- Praktische Erfahrung mit SQL und mindestens einer Scripting-/Template-Sprache (z. B. AMPscript, Liquid, Velocity)
- Grundkenntnisse in HTML/CSS für E-Mail-Templates
- Analytische und strukturierte Arbeitsweise mit hohem Qualitätsanspruch
- Sehr gute Deutsch- und Englischkenntnisse (C-Niveau)
Benefits:
- Fantastische Kunden wie mobile.de, RedBull, StepStone oder Kleinanzeigen
- Spannende und vielfältige Projekte mit Verantwortung und großem persönlichen Gestaltungsspielraum
- Persönliche Entwicklungsmöglichkeiten und gezielte Förderung von Talenten
- Flache Hierarchien, offene Türen, lockere aber professionelle Atmosphäre
- Homeoffice mit einem Office-Tag pro Woche (präferiert); aber komplett Remote möglich
- Ein fantastisches Loft-Office mit Blick auf die Spree direkt am Ring
- Weiterbildungs- und Entwicklungsmöglichkeiten
- Ein sehr zufriedenes Team: Kununu
- Regelmäßige Team-Events
- Individuelles Benefit-Paket (z. B. JobRad, Deutschlandticket, Fitness-Studio, BenefitPass)
Similar Jobs
Affiliate, Paid Media Specialist
Affiliate & Paid Media Specialist driving performance marketing for High Tide's cannabis brands. Managing affiliate partnerships, paid media opportunities, and creative strategy to enhance revenue growth.
Paid Media Buyer
Ads Buyer managing and optimizing Facebook & Google ad campaigns remotely for global client base. Collaborating with creative teams to develop high-performing ads and strategies.
Paid Media Manager
Paid Media Manager developing and executing tailored digital marketing strategies for Workshop Digital's clients. Collaborating with teams to optimize paid search, social, and display campaigns.
Senior Paid Social Manager
Senior Paid Social Manager leading strategy and execution of campaigns at a full-service influencer marketing agency. Optimize performance across major platforms including Meta, TikTok, and YouTube.
Associate Director, Paid Social
Associate Director managing paid social strategies and execution for influencer marketing. Leading campaign performance and client communications across platforms including Meta and TikTok.
Paid Media Manager
Paid Media Manager executing performance-driven digital marketing strategies for family law firms. Managing campaigns using Google Ads, Meta, and Microsoft Ads while mentoring team members.
Demand Generation Campaign Manager
Demand Generation Campaign Manager executing marketing strategies for non-profit sector. Managing inbound leads and sales coordination leveraging HubSpot to optimize campaigns.
Senior Performance Marketing Specialist
Senior Performance Marketing Specialist at Cambly optimizing paid acquisition campaigns across global markets. Involves collaboration with creative and marketing teams for effective campaign management.
Senior Performance Marketing Specialist
Senior Performance Marketing Specialist optimizing paid acquisition campaigns across global markets for Cambly, a leading edtech platform connecting learners with native English tutors.
Senior Demand Generation Manager
Senior Demand Generation Manager responsible for building and executing integrated marketing programs. Join Common Room's team to enhance their AI GTM platform.
Assistant Performance Marketing Manager
Assistant Performance Marketing Manager at Fasset helping to scale paid acquisition channels through campaign optimisation and collaboration with creative teams.
Google Ads Virtual Assistant – Project-Based
Google Ads Virtual Assistant supporting ongoing digital marketing campaigns on a project basis. Responsibilities include managing Google Ads and analyzing performance metrics.
SEO Expert, AEO, GEO, AIO, Content Marketing, Paid Search
SEO Expert with deep expertise in SEO and AI-driven strategies for Nile Bits. Leading organic and paid digital marketing efforts to increase traffic and engagement.
Associate Manager, Paid Social Performance Marketing
Associate Manager leading Paid Social Performance Marketing for eCommerce brands at The Digital Stronghold. Focusing on optimization of Meta and TikTok campaigns to enhance customer acquisition.
Group Director, Paid Search
Group Director leading and scaling Paid Search capability at Real Chemistry. Responsible for strategy, execution and performance in healthcare paid search campaigns.
Performance Marketing Lead – Boosters R&D
Performance Marketing Lead driving marketing strategy for new business through Google Ads and team leadership. Seeking entrepreneurial mindset to shape future marketing direction.
Head of Performance Marketing
Head of Performance Marketing leading user acquisition and growth strategy for consumer fintech. Collaborating with Marketing, Product, and Analytics to optimize performance across paid channels.
Senior Demand Generation Strategist
Senior Demand Generation Strategist managing demand generation strategy and performance for SMB clients at Directive Consulting, a leading B2B marketing agency.
Senior Demand Generation Strategist
Senior Demand Generation Strategist responsible for performance marketing at Directive Consulting. Managing client relationships and executing effective marketing campaigns for B2B brands.
Demand Generation Manager
Demand Generation Manager responsible for performance marketing and client success at Directive Consulting. Handling relationships and executing campaigns for SMB clients with deep expertise in SaaS.