TikTok Ads Expert
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Job Description
TikTok Ads Expert scaling profitable paid social campaigns for Valerie’s ecommerce brands. Owning creative testing, optimisation, analytics, and revenue growth.
Responsibilities:
- Drive paid social growth across Valerie's portfolio of ecommerce brands
- Own TikTok performance end-to-end, from campaign strategy and execution to creative testing, optimisation, and performance analysis
- Scale TikTok profitably to contribute to customer acquisition and revenue growth
- Work with Creative, Analytics, Paid Media, AI, and Brand teams to identify winning creative concepts, audiences, and campaign strategies
- Continuously test hooks, formats, audiences, and creative concepts
- Translate performance data into clear, actionable feedback for Creative teams
- Proactively identify performance risks and opportunities
- Build testing frameworks and playbooks to help brands learn and scale faster
- Communicate performance insights and recommendations to internal stakeholders
- Participate in account audits, campaign setup, optimisation, troubleshooting, and reporting
- Complete the hiring process, including conversations with Talent, the Hiring Manager, cross-functional stakeholders, and leadership, plus a role-specific assessment where applicable
Requirements:
- 4–5+ years of hands-on experience managing TikTok Ads, ideally within ecommerce or DTC businesses
- Proven experience scaling TikTok purchase/conversion campaigns and driving measurable revenue growth
- Strong understanding of TikTok Ads Manager, including campaign setup, targeting, bidding, budget allocation, optimisation, and reporting
- Deep understanding of TikTok's creative ecosystem, including UGC, creator-led content, short-form video, static, motion, hooks, and storytelling
- Proven experience developing and running structured creative and performance experiments
- Strong understanding of ecommerce performance metrics including ROAS, CPA, CAC, CTR, CPM, conversion rate, and profitability
- Experience with attribution, UTM tracking, pixel implementation, and conversion measurement
- Ability to audit TikTok accounts, identify performance gaps, and turn insights into clear optimisation actions
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills across Creative, Analytics, Paid Media, and Brand teams
- Ability to work independently and take ownership in a fast-moving environment
Benefits:
- Competitive compensation
- Tools needed to do your best work
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- Opportunities to grow as Valerie grows
- Inclusive workplace committed to helping people from different backgrounds, experiences, and perspectives thrive
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