Traffic Analyst
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Job Description
Traffic Analyst optimizing paid media campaigns for Paciente360, an educational platform for health professionals. Responsible for monitoring, analyzing, and enhancing advertising strategy.
Responsibilities:
- Plan, set up, monitor and optimize campaigns on platforms such as:
- Meta Ads (Instagram and Facebook)
- LinkedIn Ads
- Google Ads (Search, Display, YouTube)
- Monitor campaign performance daily, proposing adjustments and identifying opportunities.
- Create and test different targeting, messaging and ad formats.
- Set up A/B testing routines and continuous optimization cycles.
- Manage budgets, ensuring effective allocation of spend.
- Produce reports with consistent analysis, actionable insights and practical recommendations.
- Support the team with technical guidance from planning through measurement of results.
- Keep up with trends, algorithm changes and industry best practices.
- Contribute to the integration of paid media, content and CRM strategies.
- Act as an active voice in evolving funnels and campaigns, proposing new formats, messages and targeting strategies.
Requirements:
- Proven experience managing paid media (B2B experience is a plus) with a minimum of 2 years.
- Strong command of media-buying platforms: Meta, Google and LinkedIn Ads.
- Ability to read and interpret metrics (CPC, CPA, CPL, ROAS, CAC etc.).
- Solid knowledge of tracking, pixels, UTMs and measurement best practices.
- Experience creating audiences, conducting tests and applying advanced optimizations.
- Good organizational skills to manage multiple projects simultaneously.
- Knowledge of BI tools is a plus (Looker Studio, Power BI).
Benefits:
- Paid leave (30 days for every 12 months worked) 🏖️
- Annual results-based bonus according to current policy for your role; 💰
- Birthday day off;
- Health insurance; 🏥
- Dental plan; 🦷
- InvestPass;
- OnHappy;
- GymPass (health and wellness pass);
- Growth opportunities, with priority given to internal advancement.
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