Vice President of Growth – Personal Caregiving
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Job Description
Vice President of Growth responsible for developing market expansion strategies for AbriCare's Personal Care Services. Focus on Medicaid-funded populations while leading sales initiatives across multiple regions.
Responsibilities:
- Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets
- Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations
- Navigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversion
- Identify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readiness
- Conduct market analysis and competitive intelligence to inform strategic decisions
- Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction
- Personally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business development
- Activate early referral momentum in new markets, converting initial leads into repeatable growth channels
- Build trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demand
- Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function
- In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness
- Ensure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planning
- Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up
- Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations
- Partner with operations leadership to ensure service readiness and scalability
- Set and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivity
- Monitor market-level performance and adjust strategy based on data and local feedback
- Develop forecasting models to support hiring, branch expansion, and capital planning
- Present growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team members
- Collaborate with operations to align campaigns with growth objectives
- Represent AbriCare in-market as a mission-driven, service-oriented leader
- Build strong relationships with referral partners, payer representatives, and community stakeholders
- Ensure compliance with industry regulations and ethical standards in all growth activities
- Ensure all growth activities align with AbriCare's values and high standards of care delivery
Requirements:
- Bachelor's degree required in Business, Healthcare Administration, or related field
- 10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments
- Direct experience leading sales, census growth, or business development in PCS strongly preferred
- Proven track record of managing and scaling sales teams in healthcare or personal care services
- Experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes
- Track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments
- Experience building or scaling an inside sales or regional growth team preferred
Benefits:
- Competitive base salary with performance-based bonus opportunity & company equity
- Health, dental, vision insurance
- 401(k)
- Generous PTO and paid holidays
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