Vice President, Sponsorship & Exhibition Strategy, Sales
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Sponsorship and exhibition sales executive growing an events business through client strategy, revenue leadership, and succession planning. Managing client packages, event sales, forecasting, and a growing sales and operations team.
Responsibilities:
- Partner with the current VP to grow the sponsorship and exhibition line of business and assume leadership through planned succession
- Manage, help recruit, train, and motivate the sales and sales administration team, growing to approximately 10 people
- Attend weekly one-on-ones and weekly team meetings
- Advise on and join sales calls
- Help manage staffing and account assignments
- Develop and oversee best practices to improve service and service deliverables
- Drive year-over-year revenue growth while maintaining high margins
- Serve as lead sponsorship and exhibition strategist on assigned accounts, taking on the full portfolio over time
- Develop sponsorship and exhibit packages, pricing structures, and sales strategies
- Identify additional marketing and sponsorship opportunities that increase client revenue
- Build accurate revenue projections and achieve revenue commitments
- Help develop expo floor plans that maximize sales potential
- Define KPIs and deliver regular reporting to clients
- Build lasting client relationships, lead client advisory boards, and share industry knowledge and trends
- Coordinate with operations and other teams to ensure sponsored assets are delivered as sold
- Price and scope new business opportunities involving sponsorship and exhibit sales
- Represent the company at industry events, potentially as a speaker
- Work with marketing to create content promoting the sponsorship sales offering
Requirements:
- 10+ years in sponsorship, exhibit, or partnership sales for conferences, trade shows, or corporate events
- 5+ years in leadership
- Track record of growing revenue and building packages, prospectuses, and pricing models
- Experience managing and coaching sales and operations staff, including commission plans
- Strong client relationship, negotiation, and presentation skills with senior decision-makers
- Comfort with forecasting, KPIs, and CRM tools
- Ability to travel about 25–35% of the time
- Preferred: agency-side experience
Benefits:
- Remote work arrangement
- Moderate travel opportunities, approximately 25–35% for client meetings and onsite events
Similar Jobs
Vice President, Product Strategy – Emerging Markets
VP shaping new diagnostic products, healthcare expansions, and strategic partnerships for Avalon Healthcare Solutions. Validating market opportunities and presenting investment-ready recommendations to executive leadership.
Vice President, Product Strategy – Emerging Markets
VP shaping new diagnostic healthcare products, partnerships, and market opportunities for Avalon Healthcare Solutions. Building investment-ready business cases to improve healthcare outcomes and affordability.
Divisional Vice President, Sales
Agiliti healthcare sales executive driving divisional revenue, margins, and customer retention. Leading sales talent, key-account growth, CRM management, and extensive customer travel.
Vice President – National Accounts Off-Premise
Vice President leading Heaven Hill’s national off-premise retail account organization. Driving customer strategy, joint business planning, and growth with major U.S. retailers.
Vice President, Growth and Commercial Excellence
Vice President advancing growth for an outpatient imaging network through health-system partnerships and de novo development. Building sales enablement, analytics, territories, incentives, and leadership capability.
Vice President, Sales
Vice President of Sales leading Manchester Tank’s manufacturing sales organization. Driving profitable growth, margin expansion, strategic accounts, and domestic and international customer development.
Vice President, Global Channels – Alliances
Vice President leading Riverbed’s global channels and alliances strategy for AI-powered observability and acceleration solutions. Driving partner revenue, ecosystem growth, and worldwide channel organization performance.
Divisional Vice President of Sales
Agiliti sales executive growing healthcare equipment and services revenue across a home-based division. Leading sales talent, customer expansion, quotas, margins, and frequent customer travel.
Divisional Vice President, Sales
Divisional sales executive growing Agiliti’s healthcare equipment and services revenue. Leading customer expansion, sales talent development, financial performance, and major-account relationships.
Divisional Vice President
Regional sales executive leading distributor-driven growth for good2grow, a children’s beverage company. Managing teams, P&L, forecasting, retail execution, and strategic customer relationships across the North region.
Vice President, Digital Engineering
CVS Health VP leading digital engineering for Health100, a consumer health platform. Owning identity, payments, AI solutions, reliability, and large-scale engineering teams.
Data Integration Lead – VP
Data Integration Lead shaping enterprise cloud data integration for regulated financial services. Driving GCP architecture, streaming platforms, ETL modernization, and large-scale transformation programs.
VP Product & Strategy
Product-CEO leading EXL’s agentic AI decisioning platform, P&L, and go-to-market growth. Driving enterprise adoption across analytics decisioning use cases.
Regional Vice President – Retirement Mid Markets
Regional Vice President selling qualified retirement plans through financial intermediaries. Managing Ohio/Kentucky prospects, advisor relationships, and territory sales for Transamerica.
Associate Vice President, Group Director – Media Planning
Associate Vice President leading integrated media strategy, client growth, talent development, and agency initiatives. Rain is a national DTC marketing and integrated creative-media agency.
Vice President – Environmental Health & Safety
Vice President leading environmental health and safety strategy for Beacon Mobility’s transportation services. Driving injury, vehicle incident, regulatory, and crisis-risk reduction across multi-site operations.
Assistant Vice President – Quality, Payment Integrity, Healthcare
AVP leading payment integrity quality operations and healthcare audits at EXL, a data analytics and digital operations company. Managing quality teams, risk mitigation, process improvement, and global alignment.
Vice President, Product & Technology PMO
VP leading Product and Technology PMO governance at Powerfleet, a global AIoT SaaS company. Improving portfolio execution, delivery predictability, investment decisions, and transformation outcomes.
Vice President of Design
VP of Design leading UX, research, and design systems for Air’s AI-native enterprise readiness platform. Scaling design teams and simplifying complex operational workflows for government and industrial users.
VP, Project Planning, Data Centers
Remote Scheduler developing and analyzing Primavera P6 schedules for JLL’s mission-critical data center construction projects. Coordinating timelines, risks, contractors, and capital delivery up to $1B+.