VP, Marketing
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Job Description
VP of Marketing leading brand strategy and marketing execution for Pager Health, a connected health platform company. A key leadership role focused on healthcare brand positioning and engagement.
Responsibilities:
- Amplify the Pager Health brand as the leader in digital care navigation to healthcare business executives
- Accountable for all account-based B2B and B2C/engagement marketing activities, budget, tactics and staff management
- Collaborate with Sales and lead generation resources to drive qualified account leads
- Work with Product, BD teams to establish Pager Health key product marketing and go-to-market messaging and collaterals
- Deploy messages across leading paid, earned owned and social channels
- Partner with leading industry consultants, analysts, agencies and thought leaders to engage key business audiences
- Partner with customers to produce, distribute and promote white-papers and case studies about the value of the Pager Health solution
- Ensure strong Pager Health presence at leading healthcare industry events, conferences, trade shows, etc. to gain exposure and generate new business opportunities
Requirements:
- Minimum 10 years of experience in progressively more responsible marketing strategy and execution positions, preferably in technology, start-ups, or SaaS organizations
- 5+ years' experience in B2B / Enterprise digital marketing
- Ability to develop and execute scalable marketing strategies that drive client acquisition, engagement and retention
- Experience leading and mentoring marketing teams, fostering cross-functional collaboration with sales, product, and client success
- Experience in launching new healthcare technologies (prefer experience with AI powered health tech) marketing positioning and competitive differentiation
- Ability to define clear value propositions and create compelling messaging that resonates with various healthcare stakeholders
- Expertise in mapping and optimizing user journeys, from engagement to retention
- Sales enablement: Developing materials, case studies and training for sales teams to effectively communicate the product value
- Demand Gen: Experience in SEO, SEM and paid media, email marketing, and ABM strategies
- Proficiency in analytics tools to track KPIs, measure campaigns and iterate on strategies and insights
- Strong grasp of CAC and ROI-driven marketing tactics
- Bachelor’s Degree (Master’s Degree preferred) in Marketing (or related field) and/or equivalent professional experience
- Experience and relationships with leading healthcare industry agencies, media, consultants and thought leaders
- Healthcare experience is required
- Agency experience is a plus.
Benefits:
- Medical benefits
- Dental benefits
- Vision benefits
- Financial benefits
- Generous PTO
- Stipends for professional development
- Wellness benefits
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