VP, Product Marketing
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Job Description
Vice President of Product Marketing at Dataiku, leading market positioning and go-to-market strategies. Focus on driving qualified pipeline and ARR growth through strategic storytelling and collaboration.
Responsibilities:
- Lead and scale a global team responsible for positioning, messaging, go-to-market strategy, and sales enablement.
- Partner with the CMO and Product leadership to ensure alignment between market opportunity, product strategy, and revenue priorities.
- Build a high-performing organization that balances strategic thought leadership with executional excellence.
- Define and continuously evolve Dataiku’s market positioning to translate complex platform capabilities into differentiated customer value.
- Develop buyer-centric narratives that convert pain points into purchase intent and reinforce category leadership.
- Ensure all messaging is consistent, credible, and aligned across marketing, sales, and product functions.
- Build and execute go-to-market strategies that drive pipeline and revenue across products, industries, and personas.
- Own product launches, from strategy and messaging to enablement and measurement.
- Partner with Digital & Growth Marketing, Field, and Partner teams to deliver integrated campaigns with clear demand and revenue outcomes.
- Partner closely with Sales and Enablement teams to develop competitive content, battlecards, demos, and storytelling assets that improve win rates and deal velocity.
- Provide product training, talk tracks, and market insights to ensure sellers can articulate Dataiku’s differentiated value to every persona and buyer stage.
- Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.
- Lead market, competitive, and pricing analysis to inform go-to-market and product decisions.
- Deliver actionable insights on trends, buyer behavior, and competitive positioning to shape strategy and investment.
- Partner with Finance and Product to align pricing and packaging with market opportunity and revenue goals.
- Serve as the champion for customer and prospect perspectives across the business.
- Lead buyer research, persona development, and win/loss analysis to ensure product, messaging, and go-to-market strategies reflect real customer needs.
- Partner with Customer Success and Product to ensure insights from customers translate into better products and stronger retention.
Requirements:
- Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 15+ years of experience in B2B marketing with deep expertise in product marketing, competitive intelligence, and go-to-market strategy.
- Proven success building product marketing organizations in high-growth SaaS or enterprise technology companies.
- Demonstrated ability to translate complex technology into compelling narratives that drive business outcomes.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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