Website Performance Manager
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Job Description
Website Performance Manager overseeing website strategies and client relationships for automotive dealerships. Delivering proactive support and driving portfolio growth to enhance customer satisfaction and retention.
Responsibilities:
- As a Website Performance Manager (WPM), you are the Website relationship owner for our automotive dealership clients.
- You will transform from the traditional reactive to a proactive mindset and will drive the vision and delivery of our website products.
- You will support and respond to all dealership inquiries quickly, solving most issues instantly.
- The customer will always feel as though you are there to help them.
- You will be responsible for product retention, while presenting both revenue and non-revenue generating enhancements.
- You will assist with portfolio application growth, finding ways to expand the relationship while also monitoring and maintaining customer happiness.
- Build and maintain relationships with a portfolio of clients and ensure customers' needs are the driving force behind every priority, decision, and activity.
- Responsible for a full and/or complex account load.
- Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues.
- Execute monthly reporting with your customer to ensure a healthy and satisfied relationship including KPIs, Google Analytics, Search Engine Optimization, and priorities provided by the customer.
- Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for.
- Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency.
- Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion, and upgrades, to ultimately increase the lifetime value (LTV) of your customer.
- Collaborate with inter-departmental divisions coordinating priorities and requests needed to support both reactive and proactive support, and provide streamlined service for the dealer.
- Provide recommendations regarding site performance and enhancements.
Requirements:
- BS/BA in related discipline OR an equivalent combination of education and work experience
- A minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management experience
- Demonstrated understanding of dealership operations
- Proven experience and demonstrated ability to effectively work with all levels within the dealership, required
- Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required
- Google certifications (Ads, Analytics, Video, Mobile, etc.)
- Demonstrated written, verbal, and phone communication, and interpersonal skills
- Demonstrated customer service skills and outstanding relationship management capabilities
- Highly motivated self-starter capable of working in a team environment
- Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven
- Demonstrated knowledge in using Salesforce
- Proficient with MS Office Word, Excel & PowerPoint
- Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
- Solid analytical skills and data-driven thinking
- Possess the skills and ability to work independently.
Benefits:
- medical
- dental
- vision
- 401(k)/matching
- paid vacation
- wellness
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