Website Performance Manager
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Job Description
Website Performance Manager owning automotive dealership website relationships for Team Velocity, a full-service automotive marketing agency. Driving retention, reporting, enhancements, and portfolio growth.
Responsibilities:
- Own website relationships for automotive dealership clients
- Drive the vision and delivery of website products
- Respond to dealership inquiries quickly and resolve most issues instantly
- Manage product retention and present revenue- and non-revenue-generating enhancements
- Identify opportunities for portfolio application growth, upsell, expansion, and upgrades
- Build and maintain relationships with a portfolio of clients
- Manage a full and/or complex account load
- Understand and articulate user problems and triage and prioritize bugs and issues
- Execute monthly customer reporting covering KPIs, engagement rates, lead submissions, behavior, Google Analytics, SEO, and customer priorities
- Assess, prioritize, and present customer feature requests to leadership
- Communicate priorities, timelines, and deadlines to customers
- Use Salesforce to create product backlogs, track cases, and monitor team efficiency
- Manage account progress and results to support external client retention
- Collaborate with digital, creative services, and other inter-departmental teams
- Recommend site performance and enhancements involving creative services, third-party advisements, design responsiveness, and more
- Track KPIs including retention, expansion, engagement, adoption, and advocacy
Requirements:
- BS/BA in related discipline OR an equivalent combination of education and work experience
- Minimum of 2–3 years' progressive and successful experience in retail automotive digital strategy, automotive agency, and/or automotive retail management
- Understanding of dealership operations and ability to work effectively with all levels within the dealership
- Working knowledge of digital marketing strategy for websites and advertising, including SEM, display, SEO, Google Ads, and Bing
- Google certifications in Ads, Analytics, Video, Mobile, etc.
- Written, verbal, phone communication, and interpersonal skills
- Customer service skills and relationship management capabilities
- Ability to work independently and in a team environment
- Knowledge of Salesforce
- Proficiency with MS Office, including Word, Excel, and PowerPoint
- Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
- Solid analytical skills and data-driven thinking
- Ability to work independently
- Ability to support 8:30 AM–5:30 PM Eastern business hours
- Candidates must reside in the Continental U.S.; Eastern or Central time zones highly preferred
Benefits:
- Up to $15K in annual bonus/commission opportunities
- Medical, dental, and vision benefits
- 401(k) with matching
- Paid vacation
- Wellness benefits
- Company benefit offerings
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