Website Performance Manager
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Job Description
Website Performance Manager owning client relationships and improving automotive dealership websites for Team Velocity, a full-service automotive marketing agency. Driving retention, analytics, SEO, support, and portfolio growth.
Responsibilities:
- Own website relationships for automotive dealership clients
- Transform website support from reactive to proactive and drive the vision and delivery of website products
- Respond quickly to dealership inquiries and solve issues
- Drive product retention and present revenue- and non-revenue-generating enhancements
- Assist with portfolio application growth through upsell, expansion, and upgrades
- Build and maintain relationships across a portfolio of clients
- Manage full and/or complex account loads
- Understand and articulate user problems while triaging and prioritizing bugs and issues
- Execute monthly customer reporting covering KPIs, Google Analytics, SEO, and customer priorities
- Assess, prioritize, and present customer feature requests to leadership
- Communicate priorities, timelines, and deadlines to customers
- Use Salesforce to create product backlogs, track cases, and monitor team efficiency
- Manage account progress and results to support client retention
- Collaborate with digital, creative services, and other departments
- Recommend site performance improvements and enhancements involving creative services, third-party advisements, and responsive design
Requirements:
- BS/BA in related discipline OR an equivalent combination of education and work experience
- Minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management
- Understanding of dealership operations
- Ability to work effectively with all levels within the dealership
- Working knowledge of digital marketing strategy for websites and advertising, including SEM, display, SEO, Google Ads, and Bing
- Google certifications in Ads, Analytics, Video, Mobile, etc.
- Written, verbal, phone communication, and interpersonal skills
- Customer service and relationship management capabilities
- Ability to work independently and in a team environment
- Knowledge of Salesforce
- Proficiency with MS Office: Word, Excel, and PowerPoint
- Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
- Solid analytical skills and data-driven thinking
- Ability to work independently
- Must reside in the Continental U.S.; Eastern or Central time zones highly preferred
- Ability to support 8:30AM-5:30PM Eastern business hours
Benefits:
- Up to $15K in annual bonus/commission opportunities
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with matching
- Paid vacation
- Wellness benefits
- Company benefit offerings
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