Ad Operations Specialist
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Job Description
Ad Operations Specialist managing advertising campaigns and analytics for digital marketing firm. Collaborating with US team on various marketing activities in a remote setting.
Responsibilities:
- Set up and optimize paid advertising campaigns
- Manage day-to-day campaign performance
- Create performance reports
- Execute platform-specific optimizations
- Monitor and adjust campaign budgets
- Handle creative asset management
- Analyze campaign data
- Build and maintain dashboards
- Conduct market research and competitor analysis
- Generate performance insights and recommendations
- Track and analyze KPIs across marketing channels
- Develop automated reporting solutions
Requirements:
- Marketing or analytics background
- Proficiency with technology
- Familiarity with Google Suite
- Google Ads, Facebook Ads Manager expertise
- Google Analytics, Power BI/Tableau (optional) expertise
- Advanced Excel/Google Sheets proficiency
- Marketing certifications (Google Ads, Facebook Blueprint)
- Strong data visualization abilities
- Excellent organizational and time management skills
- Ability to work independently and manage multiple projects
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