Affiliate Marketing Manager
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Job Description
Affiliate Marketing Manager at Cart.com responsible for TikTok Shops growth and creator partnerships. Managing the affiliate program and collaborating with marketing and eCommerce teams.
Responsibilities:
- Lead day-to-day operations of the TikTok Shops affiliate program, including onboarding, engagement, optimization, and performance management.
- Recruit and activate high-potential creators through TikTok Shops tools, marketplace search, CRM platforms, and outbound sourcing strategies.
- Develop structured affiliate tiers, incentive programs, bonus initiatives, and monthly activation calendars to maximize performance.
- Optimize creator commissions, bundles, product mix, and Shop listings to increase conversions, AOV, and repeat promotions.
- Build and maintain strong, ongoing relationships with creators to drive loyalty and long-term recurring promotion.
- Provide creators with product education, creative guidance, sales best practices, and performance coaching to increase revenue.
- Coordinate seeding campaigns, gifting initiatives, and paid partnership or affiliate boost opportunities.
- Plan and execute affiliate activation campaigns supporting product drops, Shop events, seasonal peaks, and revenue goals.
- Partner with content teams to supply creators with high-converting hooks, scripts, creative briefs, and optimized assets.
- Collaborate with paid media to amplify top-performing creators via Spark Ads, Partnership Ads, or paid boosting strategies.
- Analyze performance across creators, products, conversion pathways, and Shop KPIs to determine ROI and growth opportunities.
- Build weekly and monthly reporting dashboards that translate data into actionable strategy recommendations.
- Monitor Shop health—ensuring inventory accuracy, listing quality, ratings, and customer experience support creator success.
- Partner with eCommerce, Operations, Creative, and Brand Management teams to ensure a frictionless affiliate experience.
- Collaborate with TikTok representatives to stay ahead of creator marketplace trends, algorithm shifts, and new beta features.
Requirements:
- 3 + years of experience in affiliate marketing, influencer marketing, social commerce, creator partnerships, or TikTok-focused growth roles.
- Proven success managing full creator or affiliate lifecycle, from sourcing to activation to scaling performance.
- Hands-on experience with TikTok Shops, TikTok Affiliate Marketplace, or similar commerce platforms with measurable revenue impact.
- Demonstrated ability to optimize commissions, bundles, product assortments, and Shop listings to improve conversion and repeat affiliate participation.
- Strong understanding of TikTok culture, trends, video formats, creator motivation, and platform best practices.
- Experience using analytics dashboards, UTM tracking, TikTok insights, CRM/affiliate management tools, or internal reporting systems.
- Clear track record of making data-driven optimization decisions to improve campaign or creator performance.
- Exceptional communication skills with the ability to influence, guide, and retain creators across multiple tiers and niches.
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development opportunities
- Paid time off
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