Associate Director, Thought Leader Strategy – I/O Commercial Franchise
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Job Description
Associate Director developing Thought Leader strategy for oncology brand LOQTORZI. Building advocacy and collaborating with key stakeholders in the head and neck cancer space.
Responsibilities:
- Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI® (nasopharyngeal carcinoma).
- Lead external engagements and support in-line brand marketing initiatives for LOQTORZI®.
- Develop a strategic Regional engagement plan in coordination with cross functional partners.
- Lead commercial KOL initiatives, often with high visibility, across the organization.
- Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (Insight gathering, congresses and Ad Boards.)
- Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions.
- Measure and evaluate KOL activities.
- Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
- Cultivate relationships, and provide direction to key agency partners and vendors.
- Collaborate with the broader LOQTORZI commercial team and support initiatives as appropriate.
Requirements:
- 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
- Experience in immuno-oncology and head and neck cancer preferred
- Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
- Strong interpersonal skills with the ability to interact with and present to KOLs
- Excellent strategic thinking skills with ability to formulate, develop and execute strategy
- Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
- Ability to understand and communicate clinical data and high-level science
- Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
- Demonstrated excellence in project management and effectively managing multiple projects/priorities
- Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
- Champion materials through medical, legal, regulatory reviews (promotional review) process
- Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs
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