Associate Manager, Commercial Activation – Marketing
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Job Description
Associate Manager supporting marketing strategies for hotel openings and conversions at Hyatt. Collaborating with various teams to enhance brand positioning and market entry.
Responsibilities:
- Support a rolling portfolio of hotel openings and conversions at any given time.
- Assist the Manager in maintaining project plans, trackers, timelines, and status reports to ensure timely execution across functions.
- Support marketing budget tracking, invoice coordination, and forecast updates within approved budget.
- Coordinate with agency partners and internal teams to support digital media plan development, campaign trafficking, creative delivery, and reporting needs.
- Support recommended strategies and tactics that align with hotel segmentation and brand positioning within the market.
- Assist in activating paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening.
- Support creative development, content production, asset collection, photography uploads, coordination, routing, and readiness for opening and conversion campaigns.
- Conduct audits of digital assets, online listings, 3rd part platforms (OTAs) campaign materials, Hyatt.com content, creative deliverables, and internal process documentation to ensure accuracy and consistency.
- Help maintain internal processes, tools, templates, and documentation that support global openings and conversion workflows.
- Support campaign reporting, data collection, analysis, and optimization recommendations based on performance and business objectives.
- Provide accurate and timely updates to hotel teams, commercial leads, agency partners, and internal stakeholders.
- Translate campaign performance and audit findings into actionable insights that support campaign optimization and process improvement.
- Identify key learnings from openings and conversions to inform future go-to-market planning and internal best practices.
- Ability to travel up to 10%.
Requirements:
- 2+ years of marketing experience, ideally in hospitality, travel, digital media, creative production, or consumer brand.
- Experience supporting marketing campaigns, creative development, content coordination, asset management, audits, reporting, and internal processes.
- Experience working with cross-functional teams, agency partners, or digital marketing teams to execute campaigns across multiple properties, markets, or regions.
- Strong understanding of digital marketing, brand standards, creative development, market segmentation, and campaign execution.
- Detail-oriented with experience reviewing creative assets, digital content, campaign materials, and process documentation for accuracy and consistency.
- Excellent project management, communication, organizational, and stakeholder engagement skills.
- Proven ability to work in a fast-paced, decentralized, global environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Benefits:
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
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