Marketing Manager – Commercial Activations
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Job Description
Marketing Manager executing strategies for new and transitioning hotels at Hyatt. Collaborating with teams to drive marketing initiatives and optimize digital performance.
Responsibilities:
- Manage a rolling portfolio of hotel openings and conversions at any given time.
- Maintain project plans, trackers, and status reports to ensure timely execution across functions.
- Maintain marketing budget and forecasts within approved budget.
- Work with agency partners to develop digital media plan recommendations, implement media plans, and monitor campaign performance.
- Provide recommended strategies and tactics that align with hotels segmentation and brand positioning within the market.
- Activate paid, owned, and earned media tactics to drive awareness, engagement, and bookings pre- and post-opening.
- Support global digital marketing and media initiatives through campaign execution, reporting, analysis, and optimization recommendations.
- Oversee creative development, content production, and asset readiness for opening and conversion campaigns.
- Provide recommended campaign optimizations based on data, media performance, and business objectives.
- Provide accurate and timely campaign reporting to hotel teams, commercial leads, and ownership groups.
- Translate performance metrics into actionable insights that drive campaign optimization, media efficiency, and strategic pivots.
- Identify key learnings from each opening and conversion to inform future go-to-market planning.
- Ability to travel up to 15%.
Requirements:
- 3-5+ years of marketing experience, ideally in hospitality.
- Experience supporting digital marketing campaigns, paid media execution, media buying, campaign optimization, and performance reporting.
- Experience working with agency partners, media platforms, or cross-functional digital marketing teams to execute campaigns across multiple markets or regions.
- Experience managing multi-property, regional, or global campaigns preferred.
- Strong understanding of digital marketing, brand strategy, market segmentation, customer acquisition, and media performance.
- Data-driven with experience in marketing analytics platforms, campaign reporting, performance storytelling, and translating insights into actionable recommendations.
- Excellent project management, communication, and stakeholder engagement skills.
- Proven ability to work in a fast-paced, decentralized, global environment.
- Experience working in a team-oriented, collaborative environment.
- Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure.
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Benefits:
- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
- Paid Time Off, Medical, Dental, Vision, 401K with company match
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