B2B Marketing Lead
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Job Description
B2B Marketing Lead supporting sales and partnership growth at Springboard within healthcare and enterprise sectors. Owning the marketing strategy and producing compelling content.
Responsibilities:
- Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
- Lead Springboard’s presence at priority industry events.
- Develop a high-performance library of sales tools.
- Partner with Sales/BD to launch targeted campaigns for "must-win" accounts.
- Produce credible, data-driven content.
- Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
- Establish a feedback loop with sales to track lead quality and asset performance.
Requirements:
- 7 - 10 years of experience in B2B marketing
- Proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals
- A fierce bias for action
- Exceptional writing and messaging skills
- Deep experience in sales enablement or field marketing
- Fluency with modern CRM and automation stacks
- An iterative, data-informed mindset
- Sound judgment in high-growth environments
- Experience within healthcare and workforce development is a significant advantage.
Benefits:
- Flexible work arrangements
- Professional development opportunities
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