Global Vice President – Marketing
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Job Description
Global Vice President of Marketing at Proxima, responsible for global marketing and communications strategy. Leading a diverse team and aligning with Bain & Company to drive growth and market influence.
Responsibilities:
- Set and deliver marketing strategy
- Develop and own a global Marketing and Communications strategy aligned to business objectives
- Oversee global delivery across brand, content, communications, PR, digital, events, and campaigns
- Continually assess marketing activity to ensure it is measurable, performance driven, and delivering against objectives
- Bring innovation into how Proxima goes to market, improving impact, efficiency, and ways of working
- Take ownership for how Proxima is presented to its target audiences, ensuring a strong, differentiated market presence
- Align Proxima marketing with our parent company, Bain & Company, where it adds value, whilst maintaining our independent brand and plan
- Build and manage partners and suppliers: Lead and calibrate a strong partner and Martech ecosystem to support delivery
- Take ultimate responsibility for key partner relationships, ensuring objectives are clearly embedded into planning and execution
- Identify new tools, partners, and innovations, making the case for change and setting up effective working relationships
- Own Brand guidelines and ensure all external communications align to them and reflect Proxima’s values
- Monitor the competitor landscape and use insights to inform strategy, positioning, and messaging
- Design and take accountability for launch strategies for new products, services, and major communications as well as any future acquisitions and integrations
- Participate in client sessions where appropriate, providing marketing and PR insight
- Manage senior stakeholders: Own key senior internal relationships at SVP and EVP level for Marketing
- Lead joint planning with senior stakeholders across the business, aligning marketing activity to varying goals and priorities
- Set up effective marketing strategies with subgroups such as our recruitment, learning and operations teams as well as any specific products or market offerings.
- Promote the Marketing function internally, creating visibility and momentum across the firm
- Work closely with Proxima’s experts to support and coach them in building their external profile through content, events, and media
- Develop a strong relationship with Bain Marketing to create joint plans and shared initiatives
- Lead and develop the team: Lead, develop, and support the Marketing team, located in Chicago, Singapore and London in skills, performance, and career progression
- Champion the team and promote their impact and achievements across Proxima.
- Work closely with Sales, Solutions, and HR to embed consistent branding, messaging, and communications across all activity
- Own the engine behind marketing: Develop and own the marketing plan
- Take responsibility for budgeting and forecasting in partnership with Finance and business unit leads
- Define priority audiences and align products, services, and channels accordingly
- Oversee CRM and Martech platforms, owning performance, relationships, and commercials
- Ensure effective workload management and prioritisation across the team
- Analytics and reporting: Ensure all metrics are accurately captured, reported, and actively used to inform decision making
- Clearly communicate marketing performance and impact to senior stakeholders.
Requirements:
- Senior marketing leadership
- Proven experience leading marketing at a senior level in a complex, fast paced environment, ideally with some agency and B2B experience
- Strong strategic capability combined with a bias for delivery and measurable outcomes
- Experience working with senior stakeholders and influencing at executive level
- Commercial and analytical mindset
- Strong understanding of how marketing drives growth, reputation, and commercial results
- Confidence using data and insight to inform decisions and demonstrate impact
- Leadership presence
- Credibility, clarity, and confidence engaging with senior leaders internally and externally
- Ability to inspire, coach, and develop high performing teams.
Benefits:
- Competitive compensation and generous PTO
- Flexible hybrid working
- Continuous training and development
- Global opportunities and great office locations
- A strong, people-centered culture
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