Lifecycle Marketing Specialist
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Job Description
Lifecycle Marketing Specialist optimizing patient engagement through effective marketing strategies. Supporting patient journeys and retention efforts at Care Access.
Responsibilities:
- Support the development and execution of engagement and retention of our patients through health screenings and studies
- Optimize the patient journey to improve engagement rates
- Activate and optimize marketing strategies that span the entire customer journey
- Implement retention campaigns to improve engagement with study participants
- Work with development and analytics teams to further build out marketing automation
Requirements:
- Bachelor’s degree in marketing or a related field
- 2-3 years of experience in marketing
- Proficiency with marketing automation tools (e.g., Segment, Customer.io)
- Strong understanding of email marketing best practices and automation workflows
- Strong organizational and multitasking skills
- Ability to think strategically and execute tactically
- Excellent communication and collaboration skills.
Benefits:
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
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