Field Marketing Manager
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Job Description
Field Marketing Manager focusing on regional marketing at Coder, an AI software development company. Executing campaigns and collaborating with sales and marketing teams.
Responsibilities:
- Execute regional field marketing plans aligned to global strategy and North America priorities.
- Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
- Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
- Partner with global marketing teams to localize campaign content and messaging for North American audiences.
- Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
- Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
- Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
- Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
- Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.
Requirements:
- 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
- Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
- Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
- Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
- Experience partnering closely with sales teams to support pipeline goals and regional priorities.
- Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
- Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
- Familiarity with project management tools such as Asana or similar systems.
Benefits:
- Offers Equity
- Offers Bonus
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