Portfolio Value Marketing Manager
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Job Description
Portfolio Value Marketing Manager defining value proposition for LivaNova's cardiopulmonary products. Collaborating across teams to enhance hospital engagement and marketing strategies.
Responsibilities:
- Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers.
- Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story.
- Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.
- Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.
- Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value.
- Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions.
- Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
- Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.
- Personally provide marketing management for all Cardiopulmonary service products
- Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.
- Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.
- Track progress of key initiatives, measure impact, and recommend options for improvement.
- Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant.
- Take ownership of additional tasks and initiatives as needed.
Requirements:
- Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.
- Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth.
- Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives.
- Work well within teams that are not located within a specific building or geography.
- Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year).
- Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
- Strong analytical and financial skills to organize complex information into clear frameworks and business cases.
- Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs.
- Ability to communicate effectively with health care professionals.
- Strong interpersonal skills and professional demeanor
- Ability to prioritize under pressure and manage multiple tasks simultaneously.
- Ability to meet hospital credentialing requirements.
- Solid MS Office skills including PowerPoint and Excel
Benefits:
- Health benefits – Medical, Dental, Vision
- Personal and Vacation Time
- Retirement & Savings Plan (401K)
- Employee Stock Purchase Plan
- Training & Education Assistance
- Bonus
- Referral Program
- Service Awards
- Employee Recognition Program
- Flexible Work Schedules
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