Marketing Operations Specialist
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Job Description
Marketing Operations Specialist optimizing Talkdesk’s AI-driven marketing systems and ABM workflows. Improving integrations, lead routing, enrichment, and pipeline efficiency for customer-experience automation software.
Responsibilities:
- Own the technical operation of the account-based marketing orchestration layer
- Translate intent-platform signals into automated, sequenced actions across marketing automation and CRM systems
- Partner with campaign and field marketing teams to deliver programs to the right accounts at the right moment
- Administer and improve marketing technology systems, workflows, API calls, integrations, and syncs
- Diagnose, fix, and document system failures and performance issues
- Design and build AI-powered workflows using qualitative signals and firmographic data for dynamic lead scoring and routing
- Write API calls, design orchestration logic, test edge cases, and iterate based on conversion outcomes
- Build and manage enrichment workflows combining behavioral, intent, firmographic, and web-research data
- Create account-level intelligence profiles covering buying-committee engagement and organizational priorities
- Document field mappings, AI orchestration logic, and routing-rule changes
- Build self-service reporting and dashboards for campaign performance, list quality, and lead status
- Create enablement resources for troubleshooting routine tasks and using AI tools
- Audit marketing automation-to-CRM field mappings and establish ownership of inbound routing rules
- Deploy agentic AI workflows and automate manual ABM orchestration sequences
- Monitor lead-sync exceptions and ensure regressions are identified before impacting Sales
Requirements:
- 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role
- Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs
- Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment
- Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models
- Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting
- Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration
- Prior experience building LLM-powered workflows for lead scoring, routing, or qualification
- Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently
- Required written application response of 200 words maximum
- Ability to perform primarily computer-based office-environment work, including extended periods of sitting or standing
Benefits:
- Medical, Dental, Vision, Life and Disability Insurance
- Employee Assistance Program (EAP)
- 401(k) plan
- Uncapped paid time off program for exempt employees
- Accrual-based paid time off program for non-exempt employees
- 14 paid holidays each year
- Long term incentives in the form of equity
- Short term incentives of either bonus or commission
- AI-assisted interview process with consent requested before recording
- Inclusive culture and employee assistance initiatives
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