Brand Marketing Account Executive
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Job Description
Brand Marketing Account Executive at Scenic Group implementing and reporting on initiatives across channels. Collaborating with internal and external teams to support marketing efforts for cruise products.
Responsibilities:
- Execute brand marketing initiatives aligned with company positioning and luxury standards across all consumer- and trade-facing channels.
- Develop and execute integrated, multi-channel marketing campaigns across email, digital, social, web, and traditional media.
- Brief, manage, and develop creative assets in collaboration with internal teams and external agency partners, ensuring accuracy, quality, brand consistency, and within budget parameters.
- Ensure brand voice, tone, and messaging consistency across all consumer- and trade-facing materials.
- Support marketing efforts for ocean and river cruise products, including hosted and theme sailings and limited-inventory, date-driven offerings.
- Work cross-functionally to ensure marketing accurately reflects onboard programming, guest experience, and operational realities.
- Create multi-channel campaign briefs, communication plans, and production schedules into on-time, on-budget execution that meets business objectives.
- Manage multiple campaigns and timelines simultaneously while coordinating deliverables across internal departments and external partners.
- Track campaign performance and support reporting initiatives to identify insights, optimizations, and performance gaps.
- Attend weekly review meeting with Marketing Services team; summarize and take necessary actions toward project completion.
- Partner closely with sales teams to support booking-driven initiatives and revenue-focused marketing objectives.
- Collaborate with global brand marketing teams to incorporate the U.S. consumer perspective into brand initiatives and product development.
- Maintain and enforce brand guidelines across all programs, channels, and deliverables.
- Communicate campaigns and offers to call centers and Regional Sales teams through structured email updates and recurring alignment meetings.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 1-3+ years of experience in brand marketing, integrated marketing, or agency environments.
- Travel, cruise, or luxury hospitality marketing experience preferred.
- Proven experience executing multi-channel marketing campaigns.
- Strong project management and organizational skills.
- Knowledge & Skills Eager to be a part of a fast-growing company.
- 3+ years of relevant experience with exposure to brand marketing, advertising, or digital marketing.
- Travel and Cruise experience a plus.
- Strong content writing/editing skills.
- Strong organizational, written, and verbal communication skills.
- Bachelor`s Degree in marketing/business, communications, or similar.
- Flexibility and energy to thrive on a small team in a growing business.
- Experience with Microsoft Suite, Adobe Acrobat, Asana and Google Sheets.
- Knowledge of mass email services and website CMS platforms is helpful, but not necessary.
- Ability to grasp new topics quickly and communicate professionally with stakeholders & senior leadership.
- Ability to manage time and prioritize work autonomously.
- Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
- Positive attitude, professional demeanor, and adaptable to a changing environment.
- Passion for the travel industry and luxury segment.
Benefits:
- Generous vacation and paid time off policy.
- Medical/dental/vision insurance.
- 401k (match).
- Dental insurance.
- Healthcare spending or reimbursement accounts such as HSAs or FSAs.
- Retirement benefits or accounts.
- Commuting/travel assistance.
- Employee discounts.
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