Category Insights Manager

Posted 2ds ago

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Job Description

Category Insights Manager driving category growth at Black Rifle Coffee Company. Supporting customer engagement through data-driven insights and collaborating with sales and marketing teams.

Responsibilities:

  • Analyze syndicated data, shopper trends, and competitive performance
  • Develop insights that support account strategies and category recommendations
  • Support line review storytelling and help build the national narrative that can be customized by customer
  • Present category insights and recommendations to key retail partners
  • Support customer business planning with clear, data-driven insights
  • Track category performance across channels using syndicated and internal data
  • Identify distribution, market share, velocity, and pricing opportunities
  • Coordinate with Channel and Customer teams to apply insights to execution
  • Support innovation validation efforts by providing category context and macro trends

Requirements:

  • Bachelor’s degree in business, marketing, analytics, or related field
  • 4–6 years experience in Category Management or CPG insights
  • Proficiency with Nielsen or Circana platforms
  • Experience presenting directly to retailers in formal and informal settings
  • Strong analytical skills and ability to simplify data for action
  • Ability to work independently, adapt quickly, and operate in fast-paced growth environment

Benefits:

  • Long hours may be required
  • Travel requirement of 25%