Channel Marketing Specialist
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Job Description
Channel Marketing Specialist at Sophos driving marketing initiatives for reseller partners in North America. Coordinating webinars, events, and communications while enhancing partner engagement.
Responsibilities:
- Support execution of North America channel marketing programs including webinars, partner campaigns, virtual events, in-person events, and enablement initiatives.
- Coordinate logistics for partner-facing webinars and events, including scheduling, speaker coordination, promotional communications, and post-event follow-up.
- Draft and distribute partner communications such as email campaigns, event invitations, program updates, and enablement announcements.
- Collaborate with Channel Marketing Managers and Channel Sales to support joint marketing initiatives with partners.
- Assist with MDF and budget tracking, documentation, and performance reporting to ensure accurate measurement and compliance.
- Maintain project plans and timelines using tools such as Asana or similar platforms to ensure smooth execution across multiple concurrent initiatives.
- Track and report on program performance metrics including registrations, attendance, engagement, and pipeline contribution.
- Use AI-powered tools and automation to streamline communications, reporting, and workflow efficiency.
- Support cross-functional coordination with product marketing, field marketing, sales development, and corporate marketing to ensure alignment and consistency across partner programs.
- Contribute ideas to improve processes, partner engagement tactics, and execution efficiency.
- Expected travel: up to 10–15%
Requirements:
- 2–4 years of experience in marketing, channel marketing, field marketing, event marketing, or related areas.
- Strong organizational and project coordination skills, with the ability to manage multiple initiatives simultaneously.
- Experience supporting marketing campaigns, webinars, or events from planning through execution.
- Strong written communication skills with the ability to draft clear, professional partner-facing communications.
- Comfort working with marketing and CRM tools such as Salesforce, PowerBI, Asana, or similar platforms.
- Analytical mindset with the ability to track performance metrics and support reporting.
- Collaborative attitude and ability to work effectively with sales and marketing stakeholders.
- Interest in cybersecurity and eagerness to grow within a partner-first go-to-market model.
- BA/BS in Marketing, Business, Communications, or related field, or equivalent practical experience.
Benefits:
- Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
- Employee-led diversity and inclusion networks that build community and provide education and advocacy
- Annual charity and fundraising initiatives and volunteer days for employees to support local communities
- Global employee sustainability initiatives to reduce our environmental footprint
- Global fitness and trivia competitions to keep our bodies and minds sharp
- Global wellbeing days for employees to relax and recharge
- Monthly wellbeing webinars and training to support employee health and wellbeing
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