Senior Media Buyer
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Job Description
Senior Media Buyer managing and optimizing digital marketing campaigns for Taager's growth in Tunisia. Collaborating with cross-functional teams while analyzing performance metrics.
Responsibilities:
- Develop and manage paid campaigns to achieve lead generation and growth targets.
- Create, launch, and optimize advertising campaigns across Meta, Google, TikTok, and Snapchat.
- Manage and optimize campaigns targeting the Tunisian market.
- Implement a rigorous test-and-learn methodology to improve campaign performance.
- Analyze campaign performance and provide actionable insights and recommendations.
- Monitor key metrics such as CPA, ROAS, CTR, Conversion Rate, and ROI.
- Analyze user behavior using different analytics tools.
- Optimize conversion rates and customer acquisition performance.
- Continuously explore and test new acquisition channels and growth opportunities.
- Collaborate closely with cross-functional teams to support business objectives.
Requirements:
- Must be currently based in Tunisia.
- 2–3 years of experience in Performance Marketing or Paid Media.
- Previous experience in e-commerce is a must.
- Experience managing campaigns targeting the Algerian market.
- Hands-on experience with Meta Ads, TikTok Ads, Snapchat Ads, and Google Ads.
- Strong experience with Google Analytics, Looker Studio (Google Data Studio), and marketing automation tools.
- Strong analytical and reporting skills.
- Ability to translate data into actionable business recommendations.
- Excellent communication and stakeholder management skills.
Benefits:
- You'll work in an international environment with team members from over 10 nationalities.
- You'll have access to a very attractive compensation plan, depending on your ability to scale.
- We invest in team development and prioritize internal promotions.
- You'll work alongside ambitious, kind, and talented individuals.
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