Commercial Segment Lead, B2B SaaS – Growth, P&L
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Job Description
Commercial Segment Lead für Caspar Healths digitale Rehabilitationsplattform. Steuerung von B2B-SaaS-Wachstum, Go-to-Market, Umsatz und P&L über Sales, Marketing und CSM hinweg.
Responsibilities:
- Define the overarching segment strategy
- Assume full P&L responsibility for ARR and churn
- Drive strategic positioning, messaging, pricing, and packaging
- Conduct ongoing market, customer, and competitive analyses
- Translate B2B customer needs into business cases
- Make KPI-based business cases for requirements to the product organization
- Provide strategic context for product developments
- Create clear feature stories and sales enablement materials
- Collaborate with Sales, Marketing, and CSM to create sales-relevant assets
- Increase win rate
- Provide functional leadership to interdisciplinary teams and coordinate resources through stakeholder management
Requirements:
- Several years of experience in Product Marketing Management (PMM), Business Development, or as a Commercial Product Manager in a B2B SaaS environment
- Healthcare experience is a plus, but not required
- Demonstrated revenue and budget ownership, as well as a successful track record of P&L responsibility
- Experience with B2B sales cycles
- Ability to translate complex software features into clear value propositions
- Strong command of ARR, churn, and net retention
- Ability to make well-founded commercial decisions with incomplete data
- Expertise in cross-functional management and lateral leadership
- Confident stakeholder management in situations involving conflicting interests
- Highly proactive and dependable
Benefits:
- Remote-first with flexible working hours — optional office in central Berlin or up to 90 days per year working outside Germany
- Monthly home office allowance
- Meal subsidy
- 30 days of annual leave
- Budget for professional development, conferences, and coaching
- High degree of ownership and decision-making freedom
- Access to all Caspar benefits supporting mental and physical health
- Snacks, group sports sessions, and drinks
- A healthy dose of humor
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