Content & Digital Marketing Specialist
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Job Description
Content & Digital Marketing Specialist driving brand engagement for online mental healthcare organization. Focusing on content creation, SEO, and performance marketing efforts to enhance brand visibility and support mental health care accessibility.
Responsibilities:
- Write and develop compelling, SEO/GEO-informed content for the website, blog, referral sites, and press releases to drive traffic, inspire engagement, and highlight Lavender’s thought leadership
- Research topics, collaborate with subject matter experts and craft stories that translate complex mental health topics into clear, compassionate, and accessible messaging
- Establish and maintain content calendar, workflows, standards, and best practices for content creation, distribution, maintenance, and measurement
- Lead the development of a technical SEO and GEO roadmap that strengthens Lavender’s organic search performance and drives long-term growth
- Manage website updates, maintenance, and improvements, develop new web content and landing pages to ensure strong performance, usability, and searchability
- Conduct keyword research, implement optimization tactics to improve digital performance and lead quality
- Develop interactive content from quizzes, lead generation, to educational content to collect customer insights and drive conversion
- Plan, launch, and manage paid campaigns across SEM, paid social, and programmatic channels to achieve maximum ROI using a data-informed analysis
- Serve as a Lavender ambassador, embodying our values and fostering collaboration across teams and partners.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
- 3+ years of experience in content marketing, website management and performance marketing
- Exceptional storyteller with a passion for writing engaging, impactful content and an ability to balance empathy and performance
- Strong understanding of SEO and GEO/AIO principles, digital strategy, and content optimization
- Deep understanding of brand storytelling, demand gen, and GTM personalization across verticals
- Expertise in full funnel performance marketing channels, including SEM, paid social, programmatic and review sites
- Skilled in using AI copilots and agents to personalize messaging and surface insights from marketing data
- Highly collaborative, creative, and proactive with excellent communication and problem-solving skills
- Deeply committed to creating thoughtful, positive experiences for clients and end users
- Curious with a drive to solve the right problems and agility in learning new ways of thinking
- Self-starter with an outcome-oriented mindset, and a focus on high attention to detail and quality
- Experience in healthcare or another highly regulated industry is an asset.
Benefits:
- Fully remote work environment
- Supportive and experienced teammates who care about doing great work
- An international team that embraces diversity, inclusion, and belonging
- Opportunity to shape processes and contribute to company growth
- In-person team meetups
- Competitive compensation and benefits
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