Content & Sales Enablement Manager
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Job Description
Content & Sales Enablement Manager advancing Assurant’s connected-living solutions through strategic storytelling and sales enablement. Building scalable assets that strengthen client engagement and accelerate growth.
Responsibilities:
- Own the end-to-end sales enablement content lifecycle, including strategy, planning, creation, maintenance, and optimization
- Develop playbooks, presentations, battlecards, case studies, and customer-facing assets
- Partner with business leaders, subject matter experts, and marketing teams to support sales effectiveness and revenue growth
- Translate business priorities, customer insights, and go-to-market strategies into scalable enablement assets and messaging frameworks
- Manage content governance, lifecycle processes, and quality standards
- Analyze content utilization and performance metrics to identify optimization opportunities
- Identify content gaps and develop solutions that improve seller readiness, client engagement, and commercial effectiveness
- Support strategic pursuits and key accounts with tailored messaging, value propositions, and sales materials
- Use consumer research, market insights, and competitive intelligence to strengthen account strategies and sales conversations
- Repurpose and scale high-performing content across campaigns, thought leadership, business development, and strategic account programs
- Collaborate cross-functionally to drive content adoption, continuous improvement, and alignment with business objectives
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
- Minimum of 7 years of experience in content strategy, sales enablement, marketing, communications, or a related field
- Ability to develop and execute content and sales enablement strategies supporting business objectives and revenue growth
- Experience leveraging customer insights, market intelligence, and performance data
- Experience building content management, messaging, or sales enablement programs
- Experience developing integrated marketing approaches using the modern marketing mix
- Strong writing, storytelling, presentation development, project management, and stakeholder influence skills
- Understanding of sales processes, buyer journeys, and go-to-market strategies
- Experience with Salesforce, Seismic, Highspot, Showpad, SharePoint, or similar tools
- Strong analytical skills and a data-driven approach
- Experience supporting global or multi-regional organizations
- Ability to collaborate with executive leaders, sales teams, and strategic account partners
- Industry experience in technology, telecommunications, connected living, insurance, retail, or related sectors
Benefits:
- Salary growth within the position
- U.S. benefit information available
- Virtual interviews conducted on video
- Required identity verification process, potentially including biometric technology where permitted by law
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