Sales Enablement Manager
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Job Description
Sales Enablement Manager training and certifying sellers for PAR Technology’s restaurant software and hardware platform. Building onboarding, playbooks, and measurable readiness programs.
Responsibilities:
- Own the onboarding program for new sales representatives from day one through full quota readiness, with clear milestones and certifications.
- Partner with Sales managers to track time to first deal and time to full productivity and address steps that slow representatives down.
- Plan and deliver live and virtual training on the PAR platform story, product updates, sales process, discovery, objection handling, and competitive positioning.
- Teach representatives how to sell Loyalty, POS, Hardware, Back-of-House, Ordering, Pay, and Services together to enterprise and emerging market buyers.
- Run role plays, call reviews, and pitch certifications that mirror real deal conversations.
- Build and maintain on-demand training in learning platforms and sales tools, including videos, guides, and job aids.
- Create and manage sales playbooks, battlecards, case studies, and talk tracks with Product Marketing.
- Keep enablement content current and easy for representatives to find.
- Establish program baselines and feedback loops using representative and manager input, win/loss data, and call recordings.
- Establish a regular Gong review rhythm to identify enablement opportunities.
- Design and administer knowledge checks, quizzes, and certifications.
- Report on completion, scores, and readiness gaps, then shape subsequent training.
- Gather field insights to identify stalled deals and knowledge, messaging, or skill gaps.
- Partner with Product on launch enablement before releases reach customers.
- Monitor competitor messaging from Toast, Oracle, and NCR.
- Support Salesforce readiness by training representatives on required fields, stages, and processes.
- Connect Sales, Marketing, Product, Revenue Operations, and HR by translating cross-functional knowledge into practical seller resources.
- Present program plans, progress, and results to Sales leadership and executives.
- Secure executive sponsorship for major initiatives and communicate program purpose to support adoption.
- Leverage AI tools to accelerate training development, analyze call and readiness insights, personalize learning, identify knowledge gaps, and improve access to enablement resources with human review.
Requirements:
- Bachelor’s degree in Business, Marketing, Education, or a related field, or equivalent professional experience.
- 5+ years of experience in Sales, Sales Enablement, Sales Training, Product Marketing, or a related field.
- Proven ability to onboard and train sales teams across live, virtual, and on-demand formats.
- Strong facilitation and presentation skills, with the credibility to teach experienced sellers.
- Experience building training content and administering knowledge checks or certifications through a learning platform or sales enablement tool.
- Working knowledge of Salesforce and sales processes, along with comfort using enablement tools and learning management systems.
- Clear writing skills and sound instructional design judgment.
- Strong project management skills and the ability to manage several priorities against tight deadlines.
- Ability to work effectively with Sales leaders, Product teams, and executive stakeholders and earn trust quickly.
- Knowledge of Gong, Showpad, and monday.com.
- Experience in restaurant technology, POS, hardware, or enterprise SaaS sales.
- Experience supporting complex, multi-product enterprise sales and emerging market or mid-market sales cycles.
- Ability to work in the United States.
- Legal authorization to work in the U.S. or Canada.
Benefits:
- Bonus eligibility
- Additional compensation may include commission and/or equity, as applicable
- Remote work arrangement
- Equal employment opportunities
- Reasonable accommodations for individuals with disabilities
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