Creative Marketing Lead
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Job Description
Creative Marketing Lead for JustDone's AI text assistant product. Drive market trends and manage creative marketing strategies for user acquisition and product promotion.
Responsibilities:
- Постійна генерація нових ідей для креативів
- Аналіз ринку щодо креативної складової, швидко помічати тренди для креативів у ТікТок, Інстаграм та на їх базі знімати відео для залучення юзерів
- Перетворювання ідеї на готові віжуали та відео: формувати чіткі та зрозумілі завдання команді дизайнерів
- Участь у бренйштормах з креативними маркетлогами, User Acquisition Manager-ами та дизайнерами
- Аналіз результатів протестованих креативів, пошук закономірностей та зони росту, перевірка маркетингових гіпотез за допомогою креативів
- Менеджмент і розвиток команди креативників
- Побудова стабільного і ефективного процесу генерації креативів
Requirements:
- Досвід роботи у performance / digital / creative marketing від 2.5 років
- Досвід створення рекламних креативів для Meta Ads
- Досвід аналізу ринку, конкурентів, інсайтів споживачів
- Досвід з figma, miro, досвід узагальнення та систематизації креативів
- Досвід з AI-інструментами, фото- та відео-редакторами
- Англійська B2 або вище
- Навички копірайтингу англійською мовою
- Досвід менеджменту команди креативників
- Досвід побудови креативної системи
Benefits:
- Компенсація додаткового навчання на зовнішніх тренінгах і семінарах та Business і Management School для співробітників
- Велика електронна бібліотека та доступ до платних онлайн-курсів і конференцій, внутрішні бесіди і воркшопи, курси англійської
- Корпоративний лікар та медичне страхування
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