Creative Marketing Specialist
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Job Description
Creative Marketing Specialist analyzing market trends and generating creative advertising for US online course Shift. Responsible for developing marketing strategies and testing hypotheses for audience engagement.
Responsibilities:
- Аналізувати ринок і конкурентів
- Генерувати ідеї та писати тексти для рекламних креативів
- Розробляти стратегії для тестування креативних гіпотез
- Готувати технічні завдання для дизайнерів, розподіляти завдання й коригувати роботу за потреби
- Писати тексти для статичних та відеокреативів
- Шукати нові точки росту продукту через тестування маркетингових гіпотез і воронок (Meta, згодом — Google/Twitter)
Requirements:
- Досвід роботи в marketing/performance/creative/growth
- Розуміння трендів і вміння створювати віральні рекламні креативи
- Знання інструментів для моніторингу ринку та аналізу конкурентів
- Англійська мова на рівні Upper Intermediate або вище
- Розуміння маркетингових метрик і шляхів впливу на них
- Уміння чітко формулювати ТЗ для команди
- Відмінні копірайтинг-навички
- Впевнений рівень роботи з Excel/Google Sheets
- Креативне й аналітичне мислення, прийняття рішень на основі даних
- Вміння ефективно пріоритизувати завдання й дотримуватися дедлайнів
- Відповідальність за кінцевий результат
- Ініціативність і готовність пропонувати нові ідеї для досягнення максимального результату
Benefits:
- 20 робочих днів оплачуваної відпустки на рік
- необмежену кількість лікарняних
- компенсацію найкращих на ринку курсів
- корпоративні онлайн-мітапи та лекції
- велику бібліотеку
- внутрішні школи для співробітників
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