CRM Administrator
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Job Description
CRM Administrator managing day-to-day CRM systems and executing marketing initiatives at Atlantic Coast Mortgage. Collaborating cross-functionally to improve systems and processes.
Responsibilities:
- Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance
- Build, deploy, and monitor campaigns and automated marketing journeys
- Develop audience segmentation and logic-based communication triggers that improve engagement and conversion
- Support the design and improvement of customer lifecycle journeys within the CRM
- Create and maintain KPI-driven reporting to evaluate campaign effectiveness and identify improvement opportunities
- Proactively diagnose and resolve CRM issues impacting campaign execution, reporting, or user experience
- Document processes, standards, and best practices to support scalability and consistency
- Collaborate cross-functionally with other teams to translate business goals into CRM solutions
- Deliver training and enablement support to help users maximize CRM capabilities
Requirements:
- Experience administering CRM systems and executing marketing automation campaigns
- Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution
- Ability to think logically and strategically about automation workflows and communication triggers
- Experience translating data and performance metrics into actionable improvements
- Strong problem-solving mindset with the ability to troubleshoot technical issues independently
- Excellent organizational skills and strong attention to detail
- Effective communicator who can work with both technical and non-technical stakeholders
- Self-starter who takes ownership and follows projects through to completion
- Experience in mortgage or financial services is a plus, but not required
Benefits:
- Health insurance
- Paid time off
- Professional development
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