CRM & Growth Manager
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Job Description
CRM & Growth Manager at Kess Berlin responsible for CRM marketing strategies and customer engagement initiatives. Leading campaigns and analyzing KPIs to improve performance within a growing D2C beauty brand.
Responsibilities:
- Verantwortlich für die strategische und operative Weiterentwicklung unseres CRM-Marketings.
- Planung und Umsetzung von insbesondere Newsletter- und WhatsApp-Kampagnen.
- Aufbau und Weiterentwicklung von Segmentierungen, Automailings- und personalisierten Customer Journeys.
- Analyse relevanter KPIs und die Durchführung von A/B-Tests zur kontinuierlichen Optimierung von Inhalten, Timings und Touchpoints.
- Verantwortung für Content-Tonalität und visuelle Konsistenz unter Einhaltung unserer Brand-Guidelines.
- Enge Zusammenarbeit mit dem Communications Team, insbesondere Copywriting, sowie anderen relevanten Stakeholdern.
- Verantwortlich für die Lead-Generierung und den Ausbau unseres Verteilers.
- Einbindung von Offline-Maßnahme (Paketbeilagen, Mailings, OOH, etc.) in unsere CRM-Strategie.
Requirements:
- 3+ Jahre Erfahrung im CRM-, Growth-, oder Lifecycle-Marketing im E-Commerce oder Startup Umfeld.
- Sehr gute Kenntnisse im Umgang mit CRM-Tools (z.B. Klaviyo, Chat Armin) und der Umsetzung von Marketing-Automation-Kampagnen.
- Starkes analytisches und datengetriebenes Mindset zur Auswertung von KPIs und Durchführung von A/B Tests.
- Starkes Gespür für Text, Bildsprache und Storytelling sowie Erfahrung in der Erstellung von aufmerksamkeitsstarken CRM-Inhalten.
- Strukturierte, eigenständige Arbeitsweise und Lust, Verantwortung zu übernehmen.
- Fließende Kenntnisse in Deutsch und Englisch, schriftlich und mündlich (mindestens C1 Niveau).
Benefits:
- Rabatt auf unsere Produkte.
- 30 Tage Urlaub und die Möglichkeit 25 Tage Remote (innerhalb EU) zu arbeiten pro Jahr.
- Zugang zur Corporate Benefits und Benefits.me Plattform.
- Zuschuss zum Jobticket oder die Möglichkeit auf ein Leasing-Bike.
- Ein modernes, hundefreundliches Büro mit idealer Verkehrsanbindung.
- Regelmäßige After-Work-Drinks und Teamevents.
- Ein dynamisches und offenes Arbeitsumfeld, mit transparenter Unternehmens- und Feedback-Kultur.
- Die Chance, Teil eines schnell wachsenden Unternehmens mit motivierten, internationalen Arbeitskollegen zu sein, in dem man Ideen einbringen und mitwirken kann.
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