CRM & Lifecycle Marketing Lead – Fintech
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Job Description
Lead for CRM and Lifecycle Marketing in fintech, focusing on user journey automation and multichannel communication strategies. Working fully remote from LATAM with a diverse team.
Responsibilities:
- Diseñar, configurar y optimizar la infraestructura de CRM y automatización
- Asegurar que la lógica, los triggers y las condiciones funcionen correctamente dentro de la infraestructura CRM
- Ejecutar A/B tests para mejorar tasas de apertura, clic, entrega y conversión
- Documentar todos los flujos de comunicación existentes
- Crear y mantener segmentaciones dinámicas basadas en comportamiento
- Diseñar e implementar campañas en email, push notifications, WhatsApp e in-app
- Medir engagement, activación, retención, recurrencia y churn
- Crear reportes accionables para Growth, Producto y Customer Success
- Coordinar con Data para asegurar la trazabilidad de eventos
Requirements:
- CRM y plataformas de automatización (Braze, HubSpot, Salesforce, Customer.io o similares)
- Marketing automation y lifecycle marketing
- Métricas de retención, churn, cohortes y engagement
- Buen entendimiento de funnels, activación y comportamiento de usuarios en apps
- Capacidad analítica y orientación a métricas
- Organización y autonomía para gestionar múltiples flujos
- Curiosidad y mentalidad de testing continuo
Benefits:
- Trabajo 100% remoto desde cualquier lugar de LATAM
- Problemas técnicos reales de alto impacto
- Crecimiento acelerado en fintech escalando a millones de usuarios
- Equipo latino diverso y talentoso
- Impacto directo en vidas de migrantes y empresas
- Días Libres ilimitados
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