CRM Manager, w/m/d
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Job Description
CRM Manager responsible for Email & WhatsApp Marketing at Femtech startup improving women's health. Focus on campaign planning, execution, and performance analysis in a remote setting.
Responsibilities:
- Eigenverantwortliche Planung, Umsetzung und Optimierung von E-Mail-Marketing-Kampagnen, Newslettern und automatisierten Flows (z. B. Willkommensserie, Reaktivierung, Upselling, Retention)
- Segmentierung unserer Kund*innen und gezieltes Targeting basierend auf Kaufverhalten, Interessen und Lifecycle-Phase
- Analyse von Kampagnen-Performance, Ableitung von Handlungsempfehlungen und kontinuierliche Optimierung der CRM-Maßnahmen
- Zusammenarbeit mit Design- und Content-Teams zur Erstellung von ansprechenden E-Mail-Vorlagen
Requirements:
- Erfahrung im E-Mail-Marketing, CRM oder Growth Marketing
- Erfahrung in WhatsApp Marketing
- Analytisches Denken und Spaß daran, Kampagnen anhand von Daten zu optimieren
- Sicherer Umgang mit Tools wie Klaviyo, Google Sheets und Erfahrung mit Segmentierung, A/B-Tests und Reporting
- Kreativität, Eigeninitiative und ein Gespür für zielgruppenorientierte Kommunikation
- Teamplayer-Mentalität, Hands-on-Mentalität und Freude an einer dynamischen Arbeitsumgebung
Benefits:
- Eine Mission, die wirklich Sinn macht – mit echtem Impact für die Gesundheit von Frauen
- Ein ambitioniertes, diverses Team mit Startup-Spirit und feministischem Herz
- Entscheidungsfreiheit, Ownership und die Möglichkeit, ein Unternehmen mitzugestalten
- Flexible Arbeitszeiten & Remote-Optionen
- Zugang zu Advisors, Expert:innen und Female-Health-Innovatoren
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