CRM Program Manager – Brazil
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Job Description
CRM Program Manager leading Cambly’s global lifecycle strategy across email, messaging, and in-app channels. Driving acquisition, retention, experimentation, and AI-powered marketing automation.
Responsibilities:
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
- Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
- Set the global CRM framework and define market localization standards
- Serve as the single point of accountability for CRM outcomes and leadership reporting
- Evaluate and manage messaging providers, official business accounts, template approvals, and platform policy compliance
- Manage CRM platform relationships, contracts, roadmap alignment, feature adoption, and renewals
- Drive CRM innovation projects including AI/LLM integrations from discovery through rollout and measurement
- Partner with product managers and engineers on lifecycle programs, in-product messaging, event instrumentation, and journey delivery
- Define audience segmentation and lead qualification frameworks
- Own audience and list segmentation, hygiene, suppression, and maintenance across markets
- Develop customer journey and audience insights to improve profitability, delivery, and engagement
- Design and oversee automated journeys, personalization, and experimentation standards
- Own CRM KPIs, dashboards, reporting, and cross-market performance comparisons
- Manage email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
- Design and lead CRM experiments and apply learnings to program improvements
- Tie CRM performance to LTV, retention, activation, and payback outcomes
- Lead planning, execution, and retrospectives for major campaigns
- Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
- Document CRM processes, playbooks, and standards
- Secure creative resourcing, write creative briefs, and support messaging and copy when needed
- Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools
- Use AI for culturally accurate localization and scaled content production
- Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization
Requirements:
- 5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company
- Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
- Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
- Strong analytical skills; comfortable with dashboards, experimentation, and SQL or similar tools
- Working knowledge of email deliverability best practices
- Experience running multi-market or international CRM programs
- Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
- Excellent cross-functional program management and stakeholder communication skills
- Strong writing skills and ability to brief creative teams or draft copy directly
- Curiosity and hands-on experience using AI and automation to improve marketing workflows
Benefits:
- Contract role
- Remote work arrangement
- Opportunity to work for Cambly, a global language learning platform
- Global, cross-market scope across Latin America, Europe/Middle East, and Asia
- Exposure to AI/LLM integrations, automation, personalization, and journey optimization
- Cross-functional collaboration with marketing, product, engineering, data, creative, and regional teams
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