CRM Program Manager – UAE, Contract, Remote
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Job Description
CRM Program Manager leading global lifecycle marketing for Cambly’s language-learning platform. Owning multi-market journeys, messaging channels, analytics, deliverability, and AI-driven CRM innovation.
Responsibilities:
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
- Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
- Set the global CRM framework and define market localization standards
- Serve as the single point of accountability for CRM outcomes and leadership reporting
- Evaluate and manage messaging providers and official business account setups
- Own CRM platform relationships, including contracts, roadmap alignment, feature adoption, and renewals
- Drive CRM innovation projects such as AI/LLM integrations from discovery through rollout and measurement
- Identify CRM stack gaps and champion investments
- Co-design lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery mechanics
- Define audience segmentation and lead qualification frameworks
- Own audience and list segmentation, hygiene, suppression, and maintenance across markets
- Develop customer journey and audience insights to improve profitability, delivery, and engagement
- Design and oversee automated journeys, personalization, and experimentation standards
- Own CRM KPIs, dashboards, and reporting across channels
- Report performance by market and channel, including cross-market comparisons in the WBR
- Own email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
- Design and lead CRM experiments and apply learnings to program improvements
- Tie CRM performance to LTV, retention, activation, and payback outcomes
- Lead planning, execution, and retrospectives for major campaigns
- Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
- Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
- Document CRM processes, playbooks, and standards
- Secure creative resourcing, write creative briefs, and support messaging and copy when needed
- Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
- Use AI for culturally accurate localization and scalable content
- Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization
Requirements:
- 5+ years of experience in CRM, lifecycle, or retention marketing
- Experience ideally in a consumer subscription, mobile, or edtech company
- Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
- Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
- Strong analytical skills; comfort with dashboards, experimentation, and SQL or similar tools
- Working knowledge of email deliverability best practices
- Experience running multi-market or international CRM programs
- Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
- Excellent cross-functional program management and stakeholder communication skills
- Strong writing skills and ability to brief creative teams or draft copy directly
- Curiosity and hands-on experience using AI and automation to improve marketing workflows
Benefits:
- Contract role
- Remote work arrangement
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