CRM Program Manager – Turkey, Contract
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Job Description
CRM Program Manager leading lifecycle strategy for Cambly, a global English language-learning platform. Owning channels, journeys, analytics, messaging apps, and AI-powered marketing automation.
Responsibilities:
- Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
- Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
- Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
- Set the global CRM framework and define market localization standards
- Serve as the single point of accountability for CRM outcomes and leadership reporting
- Evaluate and manage messaging providers and official business account setups
- Own relationships with CRM platforms such as Iterable, including contracts, roadmap alignment, feature adoption, and renewals
- Lead AI/LLM integrations and other CRM innovation projects from discovery through rollout and measurement
- Define audience segmentation and lead qualification frameworks
- Own audience and list maintenance across markets
- Design and oversee automated journeys, personalization, and experimentation standards
- Own CRM KPIs, dashboards, reporting, and email deliverability health
- Design and lead CRM experiments and connect performance to business outcomes
- Lead planning, execution, and retrospectives for major campaigns
- Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
- Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
- Document CRM processes, playbooks, and standards
- Secure creative resourcing, write creative briefs, and support messaging and copy
- Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
- Use AI for culturally accurate localization, personalization, copy generation, segmentation, and journey optimization
Requirements:
- 5+ years of experience in CRM, lifecycle, or retention marketing
- Ideally experience at a consumer subscription, mobile, or edtech company
- Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
- Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
- Strong analytical skills, including comfort with dashboards, experimentation, and SQL or similar tools
- Working knowledge of email deliverability best practices
- Experience running multi-market or international CRM programs
- Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
- Excellent cross-functional program management and stakeholder communication skills
- Strong writing skills and ability to brief creative teams or draft copy directly
- Curiosity and hands-on experience using AI and automation to improve marketing workflows
Benefits:
- Contract role
- Remote work arrangement
- Opportunity to work on a global CRM program across Latin America, Europe/Middle East, and Asia
- Exposure to AI/LLM integrations, automation, and no-code/low-code tools
- Cross-functional collaboration with creative, growth, product, data, engineering, and regional teams
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