CRM Specialist
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Job Description
As a CRM Specialist at Air Apps, manage CRM systems and email marketing campaigns. Collaborate with teams for customer engagement and retention strategies.
Responsibilities:
- Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
- Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
- Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
- Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
- Optimize email templates, A/B test subject lines, and improve deliverability.
- Create and maintain customer segmentation strategies for targeted campaigns.
- Collaborate with marketing, sales, and product teams to personalize customer interactions.
- Implement behavioral triggers and automation workflows to improve retention.
- Ensure compliance with GDPR, CCPA, and email marketing regulations.
- Stay up to date with CRM trends, personalization strategies, and automation best practices.
Requirements:
- Around 3+ years of experience in CRM management, email marketing, or marketing automation.
- Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
- Strong understanding of email marketing best practices, segmentation, and automation workflows.
- Experience with A/B testing, personalization, and dynamic content strategies.
- Knowledge of lead scoring, drip campaigns, and customer journey mapping.
- Familiarity with HTML/CSS for email formatting is a plus.
- Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
- Strong attention to detail and ability to optimize email deliverability and engagement rates.
- Experience working in fast-paced, data-driven marketing environments.
Benefits:
- Apple hardware ecosystem for work.
- Annual Bonus
- Top-tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well-being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long-term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
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