Customer Advocacy Manager
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Job Description
Hewlett Packard Enterprise seeks Customer Advocacy & References Manager to drive customer success stories. The role connects Sales and Marketing to build trust and accelerate deals.
Responsibilities:
- Tell stories that help HPE win
- Write short, sharp internal win stories (with AI support) based on Sales interviews: customer challenge → solution → outcomes → why HPE won
- Turn these customer stories into reference engagements: case studies, blogs, videos, speaking opportunities.
- Enable Sales with the right customer references
- Match sales teams with relevant customer advocates for RFx and meetings
- Keep customer profiles updated in our reference database
- Run advocacy programs end-to-end
- Own day-to-day operations of the Customer Advocacy engine: intake, prioritization, approvals, tracking, reporting
- Plan and execute Peer-to-Peer programs at 2 major events/year (1:1 meetings + roundtables)
- Present to internal stakeholders and customers
- Be the go-to partner for customer participation requests: events, content, media, speaking, analyst relations
- Coordinate briefs, approvals, logistics, and outcomes with internal stakeholders
Requirements:
- Strong writing and communication skills in English (you enjoy writing, not fear it)
- Confident relationship builder (you enjoy calling Sales + customers + internal teams)
- Project management mindset: structured, reliable, follow-through
- Excellent presentation skills
- Good understanding of marketing basics and how stories drive trust and pipeline
- Comfortable with tools like Salesforce, MS Office (and learning quickly)
- Ability to travel, at least twice a year
- Background or strong interest in IT / infrastructure / cloud / data / virtualization
- Experience in B2B marketing, customer marketing, references, or advocacy
- Calm under pressure + great at prioritizing.
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
- Personal & Professional Development: Specific programs catered to helping you reach any career goals you have.
- Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness.
- Flexibility: We have the flexibility to manage our work and personal needs.
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