Demand Generation Campaign Manager
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Job Description
Demand Generation Campaign Manager executing marketing strategies for non-profit sector. Managing inbound leads and sales coordination leveraging HubSpot to optimize campaigns.
Responsibilities:
- Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations
- Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why
- Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing
- Work directly with the SDR team to develop and sequence outbound cadence messaging
- Coordinate account-based plays with AEs
- Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against
- Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team
- Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency
Requirements:
- 3 to 5 years of experience in demand generation, campaign management, or marketing operations in a B2B SaaS environment
- Hands-on HubSpot experience: you have built nurture workflows, managed lists and segmentation, set up campaign records and reporting dashboards, and can troubleshoot when something is not behaving as expected
- Direct experience working with a sales development or SDR team: you understand how outbound cadences work, what SDRs need from marketing, and how to build a working relationship across the marketing and sales boundary
- Exposure to account-based marketing or ABM coordination, even if not the primary owner — you understand what it means to align marketing touches with AE outreach on a target account list
- Experience coordinating with an external agency or vendor, including briefing, feedback, and performance tracking
- Salesforce familiarity at the campaign and opportunity level: you can pull a report, understand attribution fields, and coordinate with RevOps on data hygiene
- A strong analytical instinct: you do not just run reports, you have opinions about what the data means and what should change.
Benefits:
- flexible work arrangements
- professional development
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