Paid Media Manager
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Job Description
Paid Media Manager responsible for planning and executing Google Ads campaigns for clients. Collaborating with project managers and web development teams for SEO and conversion tracking.
Responsibilities:
- Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns.
- Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts.
- Work closely with the project manager and web development team to keep everything connected.
- Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend).
- Audit client's existing Google Ads campaigns and overall paid search efforts.
- Audit client websites to identify keyword opportunities.
- Develop keyword strategies around brand, services, locations, and competitor analysis.
- Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns.
- Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads.
- Manage and optimize Meta Ads campaigns when required.
- Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website.
- Review daily lead quality and performance through the attribution system.
- Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms.
- Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).
Requirements:
- Google Ads experience with local service-based businesses — not ecommerce.
- Agency experience managing multiple client accounts simultaneously.
- Experience managing an attribution/call tracking system and setting up conversion/goal tracking through Google Tag Manager.
- Comfortable navigating a website backend and Google Tag Manager — not web development, but enough technical fluency to implement and troubleshoot tracking code alongside a developer.
- Strong keyword research and SEO experience , ideally with a local/brick-and-mortar focus.
- Demonstrated conversion rate optimization (CRO) experience — able to spot opportunities and collaborate with a developer to implement them.
- Strong writing skills — able to turn data into clear, outcome-driven performance summaries, not just numbers.
- Strong written and verbal English communication.
- Proactive communicator — comfortable working directly with the project manager, team, and leadership without heavy oversight.
- Comfortable in a small, fast-moving agency that's actively building out its systems and SOPs — willing to help spot gaps and improve processes rather than wait to be told.
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