Demand Generation Email Marketing Specialist
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Job Description
Demand Generation Email Marketing Specialist managing outbound email campaigns for a U.S.-based freight forwarding company. Overseeing lead generation initiatives to drive sales team efficiency.
Responsibilities:
- Build, launch, and optimize outbound email campaigns at scale.
- Design sequences and automation workflows in HubSpot to ensure timely follow-ups.
- Write, test, and iterate on email copy, subject lines, and CTAs.
- Segment and manage prospect lists to maximize targeting and response quality.
- Monitor campaign performance, including response and qualified meeting rates, and continuously optimize.
- Coordinate with the sales team to ensure seamless lead handoff.
- Maintain strong data hygiene and organization in CRM and automation platforms.
- Continuously suggest improvements to tools, processes, and workflows to increase efficiency.
Requirements:
- 3+ years of experience in B2B demand generation, email marketing, or growth marketing.
- Strong experience managing end-to-end outbound email campaigns, including automation, copywriting, and segmentation.
- Experience in service-based or complex B2B industries (marketing agencies, logistics, SaaS, or supply chain is a plus).
- Proficiency in HubSpot, including workflows, automation, and CRM management.
- Hands-on experience with cold email tools (Instantly or similar).
- Strong analytical skills and a testing mindset for optimization and experimentation.
- Autonomous, results-driven, proactive, and able to manage campaigns independently.
- Excellent communication and collaboration skills.
Benefits:
- Salary: Starting at $2,500+ USD per month, competitive and negotiable based on experience.
- Schedule: Full-time, aligned with U.S. Eastern Standard Time hours (8:30 am – 5:30 pm EST).
- Performance Bonus: Additional variable compensation tied to outbound performance and meeting booking results.
- Career Growth: Opportunity to own and scale the outbound function, with high visibility and impact.
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