Senior Paid Media Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Paid Media Strategist driving B2B pipeline growth through Google, LinkedIn, Meta, and Microsoft advertising. Advising senior marketing stakeholders and connecting spend to revenue.
Responsibilities:
- Develop paid media strategies aligned to each client's business goals and North Star Metric
- Own forecasting and budget pacing against quarterly and annual targets
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
- Steer client conversations toward decisions, priorities, and committed next steps
- Drive AI-assisted campaign strategy, creative testing, and measurement
- Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact
- Build trust with senior marketing, demand generation, and executive stakeholders
- Run calls, set agendas, control the room, and handle hard questions live
- Communicate progress, risks, and recommendations proactively
- Own follow-through so conversations end with clear actions, owners, and timelines
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
- Own conversion tracking integrity end to end across GA4, GTM, and CRM
- Diagnose performance issues across tracking, structure, bidding, creative, and demand
- Prioritize by business impact, effort, and implementation reality; QA everything before it ships
Requirements:
- 3+ years hands-on B2B paid media experience, with at least 1 year in B2B SaaS
- Prior client-facing strategy role where you owned communication, not just execution
- Track record hitting MQL, SQL, or pipeline targets for B2B clients
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts
- Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
- Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
- Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure
Benefits:
- This role is fully remote
- 5 weeks of paid time off
- Competitive compensation plus quarterly bonuses
- Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
- Paid training (school, events, conferences)
- For full-time Canadian residents only: comprehensive health, dental, and eye care
Similar Jobs
Paid Social Marketing Consultant – Fintech
Freelance fintech paid social consultant driving Meta campaigns and incrementality testing. Right Side Up connects premium marketing talent with growth-focused brands.
Paid Search Marketing Consultant, Fintech
Paid search consultant scaling non-branded fintech campaigns across Google Ads and Bing. Running incrementality tests and optimizing acquisition efficiency for Right Side Up’s client network.
Head of Demand Generation
Head of Demand Generation driving paid, organic, website, and conversion growth for Easygenerator’s AI-first EdTech authoring platform. Owning pipeline, revenue KPIs, and marketing teams.
Growth Marketing Coordinator – Paid Social
Paid social marketing coordinator supporting campaign execution for a global multi-brand luxury retailer. Managing creative trafficking, launch QA, performance monitoring, and invoice coordination.
Senior Paid Search Strategist, Contract
Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
Senior Paid Search Strategist, Contract
Paid search strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, client recommendations, and cross-channel performance.
Senior Paid Social Strategist – Meta
Senior Paid Social Strategist owning Meta strategy, testing, and scaling for MVR Digital’s premium DTC clients. Managing $100K+ monthly spend and leading client-facing performance recommendations.
VP, Demand Generation
VP of Demand Generation scaling marketing-sourced pipeline for CoLab’s AI engineering design platform. Leading demand programs, ABM, budget strategy, and a growing enterprise B2B SaaS team.
Senior Marketer, Paid Ads
Senior Paid Ads Marketer driving subscriber, pipeline, and revenue growth for HubSpot Media. Planning, optimizing, and measuring full-funnel campaigns across paid social, search, and emerging channels.
PPC Specialist
Meta PPC Specialist managing and scaling lead-generation campaigns for U.S. home service businesses. Optimizing CPL, lead quality, creative performance, tracking, and downstream sales.
Team Lead, Performance Marketing
Performance Marketing Teamlead leading E-Commerce campaigns and marketing teams at Germany’s award-winning Growth Marketing agency. Managing Meta budgets, strategies, and A/B tests.
Staff Product Manager, Ads Formats
Staff Product Manager optimizing Reddit’s advertising formats, browser experience, and monetization foundations. Driving ad product strategy, experimentation, launches, and cross-functional roadmap execution.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end. Scaling growth through Search, Shopping, Performance Max, attribution, and client strategy.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist owning end-to-end growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing budgets, attribution, tracking, feeds, and client relationships.
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Driving incremental growth across Search, Shopping, PMax, tracking, feeds, and landing pages.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist scaling DTC and eCommerce brands through full-funnel paid media. Owning client accounts, attribution, tracking, feeds, and growth strategy.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning full-funnel Google Ads growth for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, Shopping, and Performance Max.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.
Senior Demand Generation Manager
Senior Demand Generation Manager scaling demand for DataGrail’s agentic data privacy platform. Owning paid media, events, HubSpot architecture, and pipeline attribution.
Freelance Google Ads Specialist
Freelance Google Ads Specialist managing Google Ads acquisition campaigns for SMEs and small businesses. Auditing, optimizing, tracking, and reporting campaign performance and ROI.