Digital Marketing Analyst
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Job Description
Digital Marketing Analyst contributing to strategic analysis for CARFAX products and online behavior. Empowering product management teams through data analysis in a collaborative environment.
Responsibilities:
- Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
- Create measurement plans and frameworks to support enterprise strategies
- Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
- Communicate the effectiveness of new product launches, campaign launches, and site changes
- Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
- Manage the production of reporting, analysis, and report automation
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
- Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.
Requirements:
- Minimum 3 – 5 years’ experience with Adobe Analytics
- Solid understanding of the analytics process from strategy to tagging/implementation to reporting
- Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals.
- Ability to use metrics to manage programs and measure success
- Proactive and self-motivated with a strong sense of ownership.
- Identifies what needs to be done and has a bias toward action and efficiency
- Highly analytical, detail oriented with strong business acumen and foresight
- Proven track record for problem solving and quality assurance (QA)
- Ability to translate, communicate, and distill metrics into a digestible, actionable marketing frameworks
- Proven ability to wrangle data from multiple sources
- Working knowledge of SQL, Python, or R
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
- Experience measuring Paid Media and Lifecycle Marketing performance is a plus
Benefits:
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Great team and collaborative environment
- Casual, dog-friendly, and innovative office spaces
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