Digital Marketing Manager
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Job Description
Digital Marketing Manager leading B2C marketing strategy and driving brand growth for a frontier AI data foundry. Overseeing campaign management, market research, and brand communication.
Responsibilities:
- Set our crowdsourcing platform’s B2C Marketing Strategy: Collaborate with internal stakeholders to align marketing initiatives with brand and business goals.
- Lead Market Research Initiatives: Conduct and oversee market research to identify trends, opportunities, and customer insights.
- Create Content Strategy and Calendar: Develop and manage an ongoing content strategy and calendar to ensure consistent and engaging brand messaging.
- Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across various platforms to maximize ROI.
- Oversee Marketing Budget: Work closely with leadership to manage and allocate the marketing budget effectively.
- Track and Optimize Campaigns: Partner with the Data and Analytics team to monitor campaign performance and implement optimizations.
- Suggest and Implement New Communication Channels: Proactively identify and integrate new channels to enhance brand communication.
- Collaborate with Community and Reputation Management Teams: Ensure consistent brand communication standards across all touchpoints.
- Oversee Brand Design and Direction: Guide the brand's visual and strategic direction to maintain a cohesive and impactful presence.
Requirements:
- Proven experience in digital marketing, preferably in a managerial role.
- Strong understanding of B2C marketing strategies and market research methodologies.
- Expertise in content creation, paid media management, and budget oversight.
- Excellent analytical skills and experience with data-driven decision-making.
- Ability to work collaboratively with cross-functional teams.
- Strong communication and leadership skills.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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