Digital Marketing Specialist
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Job Description
Digital Marketing Specialist driving measurable enrollment growth for higher education marketing agency. Collaborating on digital advertising campaigns to optimize performance through data-driven insights.
Responsibilities:
- Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans for VisionPoint’s clients
- Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include: multimedia/programmatic media (StackAdapt, YouTube, etc.) SEM (Google Ads, Bing Ads, etc.) social media (Facebook Ads, LinkedIn Ads, etc.)
- Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports
- Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance
- Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels
Requirements:
- Bachelor’s degree in Marketing or a related field, or equivalent experience
- 2-3 years of experience in a comparable role is preferred
- Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
- Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
- Strong verbal, written and interpersonal skills
- Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job
- Passion to deliver work that’s excellent and efficient
- Ability to effectively plan, anticipate and take proactive, appropriate action
- Thirst for knowledge and passion to learn and grow in your area of expertise
- Sense of ownership and accountability to the goals, the client and the team
- Willingness to actively contribute to VisionPoint’s culture and embody our values
Benefits:
- options for health
- dental
- vision
- matching 401k
- paid time off
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