Digital Marketing Specialist
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Job Description
Digital Marketing Specialist managing social media and email campaigns for audience intelligence platform. Collaborating with cross-functional teams to drive engagement and optimize marketing performance.
Responsibilities:
- Develop and manage Audiense’s organic social media strategy, content calendar, and publishing across LinkedIn, Meta, X (Twitter), and other platforms.
- Execute email marketing campaigns within Hubspot across the customer lifecycle — from lead engagement and nurture sequences to activation and retention campaigns.
- Partner with operations to monitor campaign performance and share insights across the team.
- Upload and format blog content in WordPress, collaborating with content writers and designers.
- Work cross-functionally with the website and content teams to create high-performing landing pages for campaigns, ebooks, and webinars.
Requirements:
- 3–5 years of digital marketing experience, preferably in B2B SaaS, Martech, or data-driven marketing.
- Proven success managing organic social media and lifecycle campaigns.
- Strong writing skills and attention to detail across multiple content types.
- Working knowledge of HubSpot, Google Analytics, and social media scheduling tools.
- Analytical mindset — comfortable interpreting data to improve marketing results.
- Highly organized with strong project management and communication skills.
- Team player who thrives in a collaborative, fast-moving environment.
Benefits:
- Competitive compensation
- Healthcare benefits
- 401(k)
- Generous PTO
- Flexible, remote-first culture
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