Director, Business Systems – GTM Technology
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Business Systems leading strategy and execution of tools for go-to-market motion at PEX. Collaborating with teams to enhance the revenue engine via effective business systems management.
Responsibilities:
- Serve as the business-side architect for Salesforce, owning data model, process design, and change governance, and own the SFDX-based CI/CD release process
- Manage and direct a Salesforce developer and a GTM analyst — translating business requirements into executable work, holding delivery accountability, and developing the team toward greater autonomy
- Provide governance for connected GTM tools including Gong, Orum, and the inContact / Salesforce integration layer
- Manage the OneTrust, Google Tag Manager, and Google Analytics relationship, ensuring compliant and accurate marketing data flows
- Partner with the data team (Snowflake, dbt, Power BI) to centralize marketing analytics and surface campaign performance, attribution, and funnel reporting that marketing and sales can act on
- Own the internally developed .NET CRM service — the integration layer between the PEX platform and Salesforce REST APIs. Coordinating with PEX engineering for ongoing maintenance and evolution
- Establish KPIs, dashboards, and a measurement culture across the function, pushing toward signal over noise
- Act as the day-to-day decision-making layer between the CIO and the team on business systems issues, reducing escalation and enabling faster execution
- Evaluate and recommend tooling changes with a bias toward simplicity, AI-enabled, and total cost of ownership.
Requirements:
- 7+ years in business systems, GTM technology, marketing operations, or a closely related function, with direct hands-on ownership of Salesforce and HubSpot
- Strong experience managing and developing IC reports in technical or operational disciplines
- Technical enough to evaluate architecture, write a requirements document, own an integration decision, and hold a developer accountable
- Experience with CI/CD pipelines, change management, and release governance
- Familiarity with IVR integrations (inContact, Five9, Genesys, or similar)
- Familiarity with modern data stacks (Snowflake, dbt, Power BI or similar BI tooling)
- Working knowledge of consent management platforms (OneTrust or similar) and Google Tag Manager / Google Analytics / Posthog
- Strong problem-solving skills and ability to strengthen governance over tools and platforms connected to CRM systems
- Strong communication skills across technical and non-technical stakeholders — marketing, sales, and engineering equally
- Experience with agile methodologies
- Strong understanding of GTM data flows, attribution models, and integration patterns between CRM, marketing automation, and BI
- Ability to operate individually and as part of a team
Benefits:
- Full-spectrum medical, dental, and vision coverage.
- Classpass & Onepass
- Unlimited PTO so you never have to choose between work and life.
- Hybrid work flexibility out of our New York City office.
- Competitive 401(k) matching program.
- A generous referral program to help us grow together.
Similar Jobs
Business Systems Consultant, Finance
Business Systems Consultant Finance focusing on analyzing financial processes for GP JOULE. Responsible for user story definition and compliance with regulations in financial systems.
Senior Manager, GTM & Business Operations
Senior Manager leading strategic and operational projects at a profitable fintech company. Empowering financial solutions for underserved communities through growth and operations leadership.
Manager, Business Operations
Business Operations Manager overseeing the setup and readiness of Patient Service Centers. Driving PSC expansions, budget tracking, and compliance in a healthcare operations role.
Senior Manager, BizOps & Analytics – New Products
Incubation Manager leading the launch of new business lines for Jerry.ai, America's first super app for car ownership. Focused on product development and team building in the automotive tech sector.
Technical Business Operations Lead
Technical Business Operations Lead optimizing tools and systems at Sage Haus. Responsible for operational efficiencies and cross-function collaboration.
Business Process Insights Interview
Participate in a paid video interview sharing professional insights on business operations and financial management. Help shape future solutions in financial management processes.
AI Business Operations Intern
AI Business Operations Intern managing outreach campaigns for FocusKPI, an AI consulting team. Supporting client onboarding and communication while using AI tools for efficiency.
Business Operations Analyst – Junior
Business Operations Analyst focused on operational excellence in finance and technology at Numerix. Collaborating with teams to deliver exceptional client services and support.
Business Operations Lead
Business Operations Lead building operational infrastructure for a scaling fintech startup. Overseeing cross-team coordination, workload visibility, and vendor management.
Business Operations Specialist
Business Operations Specialist managing operations and supporting executives at ANNA Autism Care. Focused on AI fluency and efficient operational workflows.
Business Systems Administrator, NetSuite
Business Systems Administrator managing NetSuite platform for Arctic Wolf. Supporting system administration, updates, and data management processes.
Senior Business Operations Project Manager
Senior Business Operations Project Manager driving optimization across sales, delivery, and operations. Collaborating with the Chief Operations Officer to manage major company initiatives.
Business Process Architect
Business Process Architect at Salesforce designing processes for AI-powered delivery models. Responsible for documentation, requirements, and driving improvements in global governance structures.
Associate Business Process Services – Mailroom & Claims Team
Associate Business Process Services role handling complex claims and appeals for healthcare. Work remotely, adjudicating and analyzing trends while ensuring HIPAA compliance.
Associate, Business Operations – Product Management
Product Management Associate focused on growth for AI-powered automotive super app. Engaging in user experience mapping and product initiatives in a high-stakes environment.
Senior Associate, Strategy and Business Operations
Senior Associate managing strategy and business operations for Gainsight's AI-driven customer success platform. Collaborating with executive leadership to ensure operational excellence while driving cross-functional initiatives.
Director, Business Systems
Director of Business Systems at Armada overseeing strategy and execution of core platforms across Finance, Operations, and People. Leading a high-performance team to drive efficiency and optimize operations.
Business Operations Lead
Business Operations Lead at Sage Haus focusing on system integrity and operational efficiency. Collaborating across departments to streamline processes and improve data management.
AI Business Operations Intern
Business Operations Intern supporting AI/ML consulting team with outreach, follow-ups, and client relationship management. Engaging in real AI consulting projects and campaigns.
Lead Analyst, Business Operations
Business Operations Lead Analyst supporting sales strategy and execution at FICO, a global analytics software company. Driving operational rigor and sales programs within a high-performing sales organization.