Creative Marketing Manager
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Job Description
Creative Marketing Manager creating and optimizing video, static, and playable advertising assets. Driving CPA, ROAS, conversion, and LTV growth for an international iGaming company.
Responsibilities:
- Create fresh concepts for video, static, and playable creatives
- Write briefs for designers and the production team
- Track CTR, CPI, CPA, and ROAS to determine what to scale, tweak, or stop
- Monitor competitors and trends and apply relevant findings
- Identify recurring creative patterns and winning approaches
- Collaborate with media buyers and designers to improve performance
- Improve CPA, conversion, ROAS, and LTV through a systematic creative approach
- Build and improve the creative system and scale successful concepts to new GEOs and directions
- Identify and introduce new tools and best practices
Requirements:
- Experience creating creatives for digital advertising on Meta, TikTok, In-App, YouTube, or other performance channels, with a focus on CR, CPA, and ROAS
- Experience running creative and competitor research
- Ability to create and adapt videos in different formats, including UGC content
- Required hands-on use of AI tools to create and improve video content
- Ability to analyze campaign results and make data-driven decisions using key metrics
- Deep understanding of digital trends
- Readiness to test new tools and approaches
- Hands-on experience with AI tools for idea generation, task automation, and content creation
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
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